The editors of Solutions Review have put together an overview of ActiveCampaign email marketing features that businesses should know how to use. Solutions Review participates in affiliate programs. We may earn a small commission from products purchased through this resource.
Email is one of the oldest and most important digital marketing tools in a company's arsenal, and its reputation is well established. Email marketing allows businesses to create customizable experiences that appeal to a wide range of consumers, allowing them to create automated campaigns that nurture target audiences through the sales funnel with personalized messaging. However, with so many email marketing solutions out there, it can be difficult to find the best one for your company.
To help you with this, the editors of Solutions Review have put together an overview of the email marketing features available on your website. active campaignis a leading provider of email marketing, customer relationship management (CRM), and marketing solutions for companies in a variety of industries.
ActiveCampaign Email Marketing Features You Should Know
Email segmentation
Segmentation is a key element in your marketing strategy across channels. ActiveCampaign's email segmentation capabilities allow marketers to ensure that every contact in their database receives the content they actually want to see, increasing engagement and maximizing retention rates. These features are based on “tags,” which can be automatically added to your contacts based on a contact's actions (such as clicking a link in an email or checking out a website). Additionally, your marketing team can create as many groups as they need using all the tags, data, and custom fields you create and collect in ActiveCampaign.
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reachability
Email deliverability can be one of your marketing strategy's secret weapons. For example, ActiveCampaign's email delivery feature measures your ability to deliver emails to recipients' inboxes and identifies where messages land in the inbox (i.e., primary inbox, promotions tab, spam folder). These features cover everything from tracking email engagement metrics to reputation checks, bounce rates, spam complaints, email authentication, and compliance.
site tracking
Site tracking allows marketers to see what products, services, and information their contacts are most interested in, and use that data to create content and follow-up that converts more customers. You can do it. ActiveCampaign's site tracking suite includes native features and integrations for tools such as lead scoring, goal tracking, sign-up forms, and advanced reporting.
