Affilka welcomes 120 new brands to its partner network, which now stands at over 320 brands.
In 2023, Softswiss' Affilka significantly strengthened its reach. Last year approximately 100,000 new affiliate he accounts were registered, an increase of 176% over the previous year. The number of new affiliate accounts registered in 2023 represents his 43.5% of the total number of registrations since the platform's establishment in 2018.
The number of new player registrations has significantly accelerated due to the increase in new affiliate accounts, exceeding 24 million in the past year. Compared to 2022, this metric has increased approximately 2.4x, highlighting the impact that effective affiliate management has on the success of the gaming industry.
In 2023, the number of unique clicks on Affilka by Softswiss referral links increased significantly, jumping 4.4 times compared to 2022. This increase can be attributed to the expansion of our affiliate partner network and improved brand capabilities with Affilka by Softswiss.
Softswiss' financial review of Affilka reveals significant growth over the past year. In particular, the player's deposit amount skyrocketed to his 2.4x, his GGR for affiliates almost doubled, and affiliate payouts increased by 70%.
Anastasia Bolovaya, Head of Affilka by Softswiss, commented on the results: “Our recent performance improvements are due to our robust referral infrastructure, which ensures smooth traffic flow and translates into higher deposit amounts for our players.” Improved commission constructor, Pay your partners more as we give you more flexibility and customization to manage your partner compensation.
“We recognize the critical role of affiliate marketing in the game and consistently invest in innovation in affiliate marketing and improving the user experience. Our mission is to provide comprehensive, Our mission is to provide affiliate marketing software solutions. We prioritize excellent service to attract new customers and ensure their continued loyalty.”
In the last quarter of last year, Kantar, one of the world's leading agencies, conducted a customer satisfaction survey for Softswiss' Affilka. The average score obtained was 8.1 out of 10, with 91% of respondents saying they were satisfied with the product. Additionally, he also has a high account manager satisfaction score of 9.1 out of 10, with 97% of clients stating that they are satisfied with the quality of work provided by his Affilka account managers.
