40+ Powerful Email Marketing Statistics That Will Grow in 2024

Email marketing isn't progressing, but trends are constantly changing.

When starting a business on a tight budget, you want to make sure you don't waste your precious time and money. However, when it comes to marketing, no company can underestimate a technique as useful as email marketing.

There are many different channels to reach your audience, but email is the most customizable to your audience. Advances in technology offer more and more opportunities to gather and reach audiences, increasing your brand's potential.

If you need help finding the best email marketing software for your business, check out the best ones. email marketing software From real user reviews.

E-mail marketing is more than just delivering messages to recipients' inboxes. There's a lot of talk about the benefits of email marketing, but what do the statistics say? When it comes to email marketing, the statistics speak for themselves.

Email marketing demographics

According to Pathwire, the most important steps marketers can take to promote accessibility when creating emails are to write short, descriptive subject lines, make links and buttons easy to see, and keep paragraphs short and simple. Did you know that?

Let’s take a look at some email marketing demographics.

• 40% of consumers say they have at least 50 unread emails in their inbox.
• The average bounce rate across all industries is 9.96%.
• 59% of Millennials primarily use their smartphones to check email, and 67% of Gen Z scan their inbox on mobile.
• 74% of Baby Boomers believe email is the most personal channel for receiving communications from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z. It has become.

General email marketing statistics

Whether your company is Business-to-business (B2B) For business-to-consumer (B2C), a strong email marketing strategy is the most effective tactic to steer you toward better open rates, click-throughs, and increased brand relevance. Here are some general statistics to help you understand how your email marketing is doing.

• There are 4 billion email users every day. This number is expected to increase to 4.6 billion people by 2025.
• More than 306 billion emails are sent and received every day.
• 64% of small businesses use email marketing to reach their customers.
• 37% of brands are increasing their email budget, while only 1.3% are reducing it.
• The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%).
• 33% of marketers send emails weekly and 26% send emails multiple times a month.
• Globally, email open rates are highest on Fridays (nearly 19%) and Saturdays have the lowest open rates (17%).

mobile email marketing statistics

mobile marketing With today's influx of smartphone usage, the scale has never been greater. Let a marketer take a look at how mobile marketing can work for him.

• Almost 55% of the world's website traffic is generated from mobile devices, excluding tablets.
• 46% of smartphone users prefer to receive communications from businesses via email.
• The Apple iPhone's native email app has the highest market share, followed by Gmail.
• Starting with a mobile-friendly email design can increase unique clicks on mobile by 15%.
• 56% of marketers leverage mobile-friendly email in their email marketing strategies.

Email Personalization Marketing Statistics

Personalization allows brands to build connections with consumers by customizing experiences, offers, services, and interactions. Let's take a look at how important email personalization is.

• Personalization is a top priority for 55% of marketers.
• 52% of consumers say they would go elsewhere to find what they need if their email wasn't personalized.
• 74% of baby boomers consider email to be the most personal form of communication with their brand of choice.
• Personalized emails are opened 82% more than generic emails.
• Segmenting your campaigns can increase your revenue by up to 760%.
• Personalized subject lines increase email open rates by 26%.

B2B email marketing statistics

Effective B2B email marketing provides important information that prompts recipients to make a purchase or another desired action to move them further down the marketing funnel. Let’s take a look at some interesting statistics about B2B email marketing.

• 81% of B2B marketers say email newsletters are the most used format for content marketing.
• 15.8% of all emails go missing or get caught in common spam filters.
• B2B marketers say marketing emails about new product and feature announcements have the highest click-through rates.
• Automation is primarily used in email marketing for triggered email sending, drip or nurturing campaigns, and segmentation.

B2C email marketing statistics

B2C emails appeal to consumers' emotions to capture their attention and encourage purchase. Learn about B2C eEmail your marketing statistics to help retain your valuable customers.

• 87% of B2C marketers leverage automation as part of their email marketing strategy.
• 50% of people make a purchase from a marketing email at least once a month.
• 87% of B2C marketers leverage automation as part of their email marketing strategy.
• 50% of people make a purchase from a marketing email at least once a month.

Artificial Intelligence (AI) Email Marketing Statistics

A.I. has been around for some time, but Chat GPT. Marketers employ her AI for a variety of functions to create content, such as image production and podcast script creation. Marketers are also adapting to this transition by investing in: AI marketing solution.

Take a look at these interesting statistics About the use of AI in email marketing.

• 95% of marketers using generative AI for email creation rate it as “effective,” and 54% rate it as “very effective.”
• 43% of marketers using generative AI say generative AI is most useful for email creation.
• 38% of marketers using AI use it to create emails.
• 21% of salespeople who use AI in their job say AI is most helpful in writing messages to prospects. 32% say it's most useful for repurposing messages for different audiences.
• 63% of marketers use AI tools for email marketing.
• Marketers who used AI to personalize their emails saw a 41% increase in revenue and a 13.44% increase in CTR.
• The average order value (AOV) for senders with AI is $145.08, compared to $138.00 for senders without AI.
• 58.3% of users believe that AI can improve their email newsletters.
• 28% of marketers use generative AI to craft emails.
• 41% of marketers say AI is helping them increase revenue from email campaigns.
• AI has been shown to increase CTR by 13.44%.
• 10% of email marketing teams use AI to write email copy.

Build your brand voice

The future is bright for those who keep up with technological changes.aInformation about such data can always be taken with a grain of salt. Because, truth be told, the audience should know best. Analyzing data and statistics about your audience will tell you exactly what you need to know about it and where you need the most effort.

Want to enhance your email marketing strategy? Learn about Interactive email!