The world is becoming digital. These days, everything from learning to paying bills to ordering groceries to booking flights can be done virtually. The paradigm shift from traditional marketing to digital marketing has created a need for professionals who can understand and manage this field well. According to a recent Statista report, the digital market grew from 47 billion to 199 billion between 2015 and 2020, and is expected to further increase to 539 billion by 2024.
Digital marketing as a career path is currently booming. In the next ten years the number of digital he marketing jobs will increase. What is the best option for new graduates and working adults looking to get into digital marketing? Online courses! Enrolling in an online course in digital marketing can change your life. However, it is important to choose the right path. SimpliLearn offers the best digital marketing programs that are sure to put you in place. Let's take a look at the content of this course.
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Benefits of online digital marketing courses
- You're taking online courses to improve your skills, not to earn a degree, so it's less competitive.
- There is no time limit. Lectures are recorded so you can study at any time. This is one of the fundamental reasons why working adults take online courses.
- You won't have to go anywhere to attend classes, which will save you time.
Topics covered in online digital marketing courses
The following topics are covered in the Digital Marketing course:
Digital marketing overview
Learn about the topics covered in this course and how they can add value to your digital marketing career. Here is a brief introduction to the tools, concepts, and topics covered in the course.
Introduction to marketing
Your digital marketing career journey starts here. Learn marketing strategies to successfully attract customers. Learn the skills you need to become a great digital marketer.
Search engine optimization (SEO)
SEO is an essential part of digital marketing. Involved in internet marketing components. Learn about SEO optimization, keyword research and management, on-page and off-page SEO, link building, technical SEO and analysis.
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Search Engine Marketing (SEM)
SEM is another important element of internet marketing that you should know about. This digital marketing course with placements covers the explanation and implementation of all important aspects of SEM, including PPC, Google Ads, performance marketing, paid advertising, and more.
Social media marketing (SMM)
The increasing number of social media users makes social media a great marketplace to promote your products and services. Social media marketing has only recently established itself in digital operations. Learn various aspects of social media marketing on platforms such as Facebook, Twitter, Linkedin, and Instagram.
Content marketing and email marketing
Every digital marketing operation requires content to implement. Learn the importance of creating valuable content and how it can help you grow organically. Email marketing is another lead generation source that we'll cover in this module.
mobile marketing
Nowadays, most people use their mobile phones to consume content and information. Learn how to target mobile users through mobile advertising.
web analysis
Web analytics is a way to evaluate the performance of your efforts and campaigns through data. Learn how to extract and interpret data to better inform your future campaigns.
Conversion optimization
The whole point of digital marketing is to generate more leads and increase conversion rates. Learn how to set up a practical framework for your company and increase conversions in the future.
Why choose SimpliLearn's programs?
SimpliLearn offers a unique curriculum and learning path for aspiring digital marketers. This 6-month program is designed to push you towards your career goals. Here are some reasons why this is the best digital marketing course –
- Opportunity to connect and learn from marketing professionals from various industries
- Practical training with several industry-related projects
- Industry-recognized digital marketing certification
- Suitable for all graduates
Become a digital marketer in 2024
Are you still wondering why to choose the best digital marketing course? Comment if you have any doubts. We will be happy to resolve this for you. Advance your career by signing up for our digital marketing program today.
