Enterprise spending on generative AI through mobile messaging channels is expected to grow 1,250% over the next four years from $830 million in 2024, according to new research from Juniper Research, a leading telecommunications market expert. It has been. Content, including marketing efforts and customer interactions via chatbots, will be a key driver of significant growth in the future.
Generative AI is a subset of artificial intelligence that, when applied to mobile messaging, creates new capabilities such as conversation summarization, chatbot enhancement, and hyper-personalized content generation for mobile marketing campaigns.
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Companies need to avoid a siled approach to generative AI
To maximize the impact of generative AI on omnichannel strategies, the report urges messaging vendors to apply generative AI to all rich media messaging channels, including chatbots and rich communication services (RCS). . In doing so, an omnichannel strategy will benefit from integrating the customer experience across different channels.
The study predicts that the number of active RCS users worldwide will reach 2.9 billion by 2028, thanks to Apple's announcement this year of RCS support via iOS devices. Additionally, more than 40% of generated AI spending in mobile messaging is expected to be attributable to RCS by 2028. It is characterized by its media-rich nature and ability to be incorporated into native messaging applications.
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Study author Molly Gatford said: “Introducing generative AI into omnichannel strategies can help businesses secure return on investment. Create personalized marketing campaigns and enable mobile messaging to become an effective sales channel. They are competing for revenue with existing online apps and brick-and-mortar stores.”
research suite
New research suite provides the most comprehensive assessment of the generative AI in mobile messaging market to date, including market analysis and detailed forecasts for 60 countries. The dataset includes over 15,500 market statistics spanning five years. This includes “Competitor Leaderboards”.
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