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Trends impacting top digital marketing companies in the US
1. Marketing using AI
Marketing strategies powered by artificial intelligence can help you better optimize your promotional strategies. AI in marketing helps companies predict near-accurate outcomes, analyze large amounts of data, find patterns, research target audiences faster, and more. If you want to grow your business more effectively, finding the best marketing company in the US with expertise in leveraging AI for digital marketing should be your top priority.
2. Advanced SEO
Search engine optimization (SEO) focuses on making your website visible in search engines. However, advanced SEO becomes more technical. Leverage the benefits of AI and ML to optimize your search engine strategy.
Google's Search Generative Engine (SGE), one of the top SEO tools, is a prime example of leveraging generative AI to enhance search results based on user intent. For B2B marketers, this means an increased focus on creating content that is not only high quality, but also AI-compatible.
3. Hyper-personalized marketing
Hyper-personalization refers to the technology of personalizing marketing strategies to specific individuals. Finding an online he marketing agency in the US that offers hyper-personalization capabilities can help you optimize your targeted and personalized marketing efforts. Hyperpersonalization uses user-based data, such as cookies and search engine data, to recognize individuals and show them specific advertisements.
4. Emphasis on EEAT in content production
Content plays a key role in the success of your marketing campaign. Whether you're focused on SEO or planning to promote through social media, you need a well-optimized content strategy to make your products internet-friendly.
Google's EEAT (Experience, Expertise, Authority, and Trustworthiness) framework is one of the essential tactics for structuring internet-friendly content. Top marketing companies in the US can use such strategies to create content that helps your website improve its position among the top search engine results.
5. Focus on customer experience (CX)
The best marketing companies in the US place great importance on customer experience. This is also not surprising given the fact that user behavior affects not only her website's reputation but also her SEO.
Content that focuses on the customer perspective often helps your website and social media pages grow faster. An expert marketer will incorporate a social media strategy to promote your app, her website, etc. that can keep your audience interested. For example, reels, surveys, quizzes, puzzles, etc.
6. Utilize video content
Top marketing agencies in the US are increasing their use of video content across their platforms. Video content is used in the form of Reels, TikTok videos, etc. to keep users engaged. These platforms promote the use of music in videos.
For example, one of the factors that Instagram's algorithm considers in order to show your video in the feeds of non-followers is your music selection.
7. Increased use of voice search
Most companies on our list of US marketing agencies prioritize inclusivity and audience comfort. Voice search makes this possible. Voice search, as the name suggests, requires voice-based commands to use the search engine.
Voice search is also becoming one of the most popular SEO strategies on the market today. The reason is that voice-based assistance is becoming increasingly popular. According to a report by SemRush, 62% of Americans use voice-based searches.
8. Augmented Reality (AR) and Virtual Reality (VR)
AR and VR are two technologies that are becoming increasingly popular among the best marketing agencies in the United States. AR and VR can help marketing companies provide a more interactive marketing experience. For example, Nikeland is used as a virtual replica of Nike headquarters where users can explore mini-games. There are also showrooms that allow users to have a more realistic online shopping experience.
