iCubesWire has announced the promotion of Mazen Bahnassy to head its influencer marketing business across the MENA and GCC region, with a focus on the UAE, Saudi Arabia, Qatar, and Egypt. The move is in line with the company's future expansion plans to strengthen its dominance in the region.
The influencer marketing landscape in the MENA region has experienced extraordinary growth, reaching a valuation of $250 million in 2023. The market value is estimated to increase in 2024, leading to several brands investing heavily in influencer marketing.
Mazen has over eight years of professional experience across marketing functions. His expertise spans the entire marketing industry, including influencer marketing, campaign strategy development, and partnership management. Mazen's leadership skills and multifaceted experience make him a valuable addition to the leadership team. His early tenure and solid coverage are marked by long-term client relationships and superior campaign management for prominent brands.
Commenting on altitude: Sanjeeda Khan, MENA Regional Co-Founder and Chief Growth Officer, iCubesWire; state, “The addition of Mr. Mazen creates a new pillar on our leadership team. His industry-wide expertise and ability to view marketing efforts from a broad perspective will help shape our influencer marketing growth plans in key regions. We are confident that the team will continue to excel under his leadership.”
To add more, Mazen Bahnassy, Associate Business Director, Influencer Marketing, iCubesWireSaid, “I am very excited to take on this responsibility to drive the influencer marketing business forward. Together with iCubesWire’s dynamic team, we will continue to strengthen our position in the region and drive sustainable growth for the company. I am confident that I can do it.”
