It’s always good to know how brands view affiliate channels.
After all, the field has evolved significantly in the past few years alone, especially in its approach to the “customer journey.”
The idea of a “funnel” in affiliate marketing is debatable. For many, it has become a prison that traps affiliates at the “bottom of the funnel” and overlooks a lot of the heavy lifting that affiliates naturally do for brand awareness. This means that affiliates are not properly compensated for their work.
A recent survey revealed that 94% of creators are fed up with associations. Decline flat-rate affiliate commissions.coupon partner have also expressed dissatisfaction They have generally been relegated to bottom-funnel sales, and today they argue that they can and do drive a lot of value near the beginning of the customer journey.
So we set out to learn more about the reality of this situation and to quantify and structure these feelings of dissatisfaction.
We surveyed over 30 brands to find out how they view affiliate marketing in relation to their customer journey. We learned about the most important compensation plans, including whether they focus on funnels and which partners go where.
Let's take a closer look at these findings.
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