Dewey Beach, Delaware— Dewey Beverage Co., maker of the original canned Crush Cocktail “Dewey Crush,” has entered into a partnership with US Beverage Co. (USB), one of the nation’s leading beverage companies, to promote the popular mid cocktail nationwide. Announced new national strategic sales and marketing partnership. -Atlantic Ready-to-Drink (RTD) cocktail brand.
Based in Dewey Beach, Delaware, Dewey Crush is a canned craft cocktail inspired by the Crush cocktail beloved up and down the Northeast Coast. Dewey Crush launched the original, authentic His RTD Crush Cocktail in the summer of 2020. Because it closely resembles a crushed cocktail made at a real bar, it quickly became popular among Dewey Beach locals and gradually spread to Delaware and neighboring states.
With nearly 30 years in business, USB is focused on building a portfolio of recognized craft, import, cider and FMB/RTD brands through a national distributor network. Under the agreement, USB will provide sales and brand-building support to Dewey Crush through the company's current locations, as well as help the brand expand into new markets through USB's vast network of distributors and retailers. .
“Dewey Crush was the result of a passion project celebrating warm summer days and nights spent with friends and family at the beach,” says co-founder Jarrett Stopforth. “We were just a couple of friends who felt we had to create a way to share great drinks at bars and restaurants along the beach back home. We've enjoyed watching it expand, but as we look to our second phase of growth, we need a partner with years of experience and relationships, and deep roots in distributors and retailers. “We realized that we could continue to focus on innovation and brand building. For us at US Beverage, this was a natural choice.”
“RTDs are one of the most dynamic segments in the spirits industry today, and with its vibrant flavor and distinctive packaging, Dewey Crush has earned its place on store shelves,” said Justin, President of US Beverage. Fish says. “Dewey Crush is the first spirits-based brand in our portfolio and we are honored to take this next step with Jarrett and his team. They have developed a great brand and we are proud to work with them. We look forward to a long partnership.”
About US beverages
United States Beverage LLC (USB) is a leading independent U.S. beverage company specializing in imported and U.S. craft beer, cider, and specialty beverages. US Beverage has a diverse portfolio that includes UINTA Brewing Co., which USB acquired in 2022, as well as a global portfolio of premium brands such as Moosehead Lager, Erdinger, Malibu Splash Sparkling Malt Beverage and 1911 Cider. We provide sales, marketing and distribution services for a portfolio of products. , Super Bock, Innis & Gunn, Dam's brand portfolio: Estrella Dam Lager, INEDIT, DAURA, Cecovar, Superior Cerveza, Birra Moretti, Dragon Stout, Alpha Beer, Sagres, Krsovice, Zagorka, Zajecarsko. USB is located in Stamford, CT.
About Dewey Crush
Founded in 2020 and based in Delaware, Dewey Beverage Co. debuted a vodka-based canned cocktail inspired by East Coast summers in summer 2021. Dewy Crush is made with real vodka, real triple sec, and real vodka. Real crushed fruit juices with carefully selected natural flavors. Current favorites include the classic Orange Crush, the juicy Ruby Red Grapefruit Crush, the iconic Watermelon Crush, and the mouth-watering Lemon Crush. Exciting new products will be added in summer 2024, including Lemon Cherry and Blood Orange Mango. Additionally, our Fall 2024 seasonal lineup will introduce innovative bourbons and experiential flavors. At Dewey Beverages, you can enjoy the essence of East Coast summer wherever you are, year-round.
For more information:
http://www.unitedstatesbeverage.com/
