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Expanding and diversifying: Harsh Arya's 98 Entertainment expands into social media marketing and podcasts!
New Delhi (India), February 22: 98 Entertainment, a renowned influencer marketing company, celebrates its impressive progress since its inception in 2020. Founded by visionary Harsh Arya, the company has carved a niche for itself in the dynamic sector and has grown from strength to strength. The world of influencer marketing and talent management.
1. Origin and evolution:
In 2020, Harsh Arya, who was vice-chancellor at the University Council, seized the opportunity to connect with Pratima Singh, wife of Indian cricketer Ishant Sharma. This encounter marked the beginning of 98 Entertainment. Hirsch approached his management of sports talent with a passion for bringing value to brands, drawing inspiration from his experience at Georgia Tech in the United States.
2. Managing influencers and sports figures, including celebrities:
Focused on sports talent management, Mr. Harsh has strategically recruited talent including respected Indian cricketer Ishant Sharma. Hirsch emphasized the importance of getting to know the influencer personally and making sure the campaign is aligned with their values and preferences.
3. Create a successful campaign:
Harsh shared insights about the company's approach to creating impactful influencer marketing campaigns. He highlighted key success stories from his Creator Support Program in collaboration with Meta, empowering his 40+ YouTube creators in rural India and making a real impact on people's lives. was shown.
4. Overcoming challenges and maintaining credibility:
In order to maintain a positive online presence for both influencers and brands, 98 Entertainment avoids engaging with creators embroiled in controversy. Hirsch emphasized the importance of working with creators and brands who have already established a positive image and whose values align with each other.
5. Stay ahead of trends and innovation:
The company's success is due to in-house technology and proprietary software that allows it to stay ahead of trends and manage campaigns efficiently. Mr. Harsh emphasized the importance of leveraging technology to reduce time, complexity, and human resources.
6. Future directions and future collaborations:
Looking ahead, 98 Entertainment is looking to recruit more big names from the world of sports, with a target of signing 10 new cricketers by the next IPL season. The company is expanding its services to provide social media marketing to cricketers and has already managed to make Ishant Sharma's Instagram a success.
7. Diversification and expansion:
In addition to influencer marketing, Harsh Arya also spearheads a full-fledged marketing agency called THC, along with the owner of Life Hospitality, a successful resort and restaurant called Romeo Lane. He is also venturing into the podcast field with influential influencer Sharmaji Ka Veeda Beta. , Sanyam Sharma.
As 98 Entertainment approaches its four-year milestone, the company stands as a testament to Harsh Arya's vision and dedication to providing exceptional influencer marketing solutions. The future looks promising as the company continues to innovate and collaborate to shape the influencer marketing landscape in India.
