For small businesses, just posting on Facebook is no longer enough. On average, only 2% of your fans will see your posts on your Facebook page (socialbakers.com). Many businesses have heard about the importance of using Facebook to grow their business, but don't know where to start.
Here are the top 5 reasons why businesses should use Facebook for advertising.
- Facebook has a huge audience
Facebook has more than 1.79 billion monthly active users (Facebook MAUs) worldwide, an increase of 16% year-over-year. A significant percentage of your customers will use Facebook.
- Targeting options for Facebook ads are endless
Facebook has nearly limitless targeting options and is so broad that there are categories for everyone and everything. Facebook uses online and offline data to build consumer profiles and show you the most relevant ads.
Of course, demographics are used to target people, but the real value lies in the behavioral and interest categories available. By hyper-targeting in this way, you can catch customers at the perfect buying point in your sales funnel. Facebook ads work to find the right audience that is most likely to become your customers. With so many targeting options available, we can help our clients grow their business by spending their budget only on the most relevant audiences.
- Easily measure performance
With Facebook ads, you can see how much money you're spending and the results it's bringing you. Metrics are the backbone of Facebook, so it's good to be able to easily show your client's ROI. You can view:
- Total number of times your ad was shown (impressions, reach, frequency)
- Number of clicks or additional actions taken by users such as comments, shares, likes, etc.
- Facebook has the most engaging ad units
Facebook has invested a great deal of research to see which ad units produce the best results. After seeing a lackluster response to right-column ads, Facebook developed News Feed ads. Newsfeed ads are native ads that appear in your friends and family's newsfeeds. They then upped their game even more by introducing carousel displays and video ads. Carousel ads encourage users, especially mobile users, to scroll through the entire ad, which most people do surprisingly. Carousel ads are 10x better at driving people to click through compared to static sponsored posts on Facebook. Static posts and carousels on Facebook cost the same, so marketers should always choose to run carousel ads.
According to Facebook, people spend five times more time watching videos than they do on both Facebook and Instagram. More than 100 million hours of video are consumed every day on Facebook (alone). (Source: https://www.facebook.com/business/m/facebook-video-ads#advertise-with-videos)
- Custom audiences and lookalike audiences
Facebook offers a Custom Audience feature that allows businesses to connect with their existing contacts on Facebook. This feature is perfect for businesses to appeal to their current customers and strengthen their brand. Especially since these customers have already expressed interest. To contact the viewer, you need at least 500 e-mail addresses and phone numbers.
Lookalike audiences allow businesses to target people with very specific profiles while expanding beyond their current customer list by creating audiences similar to their current customer profiles. Masu. Facebook will find you in the top 1% of users with similar characteristics within your target area.
In conclusion, leveraging the power of Facebook for advertising is no longer just an option. It's a strategic necessity for small businesses. With an impressive 1.79 billion monthly active users worldwide, Facebook offers unparalleled reach for businesses looking to connect with their audiences. The platform's extensive targeting options, including behavioral and interest categories, allow businesses to reach potential customers and precisely optimize their position in the sales funnel. Easily measurable performance metrics provide transparency and allow you to demonstrate return on investment. From News Feed ads to engaging video content, Facebook's commitment to engaging ad units makes your advertising more effective. Finally, the unique capabilities of Custom Audiences and Lookalike Audiences allow businesses to connect with existing customers and expand their reach to similar highly targeted profiles. As the digital landscape evolves, implementing Facebook advertising is not just a choice, but a strategic imperative for businesses looking to grow and thrive in a competitive marketplace.
