When you think about Facebook, one thing comes to mind. It's a song called “Changes” by David Bowie. Recent changes Facebook has made include discontinuing the use of classified ads, no longer showing ads in Instant Articles, and being able to target only 13- to 17-year-olds by gender and location. . Another big change when Facebook switched to Meta Business Suite was Insights reporting. Facebook Insights Reports is a comprehensive guide to measuring your performance on Facebook. Think of it as Facebook's version of Google Analytics for Facebook business pages.
Facebook is one of the most popular social media platforms in the world, making it an essential marketing tool for businesses of all sizes because of its ability to reach a wide audience and build relationships with customers. Measuring the performance of your Facebook content can be difficult, especially if you're not familiar with the platform's analytics tools. That's where Facebook Insights reports come in handy. Because it provides a wealth of data to help you understand how your content is performing, what your audience is interested in, and how to improve your social media strategy.
Facebook Insights reports are a set of analytical tools that allow page administrators to track the performance of content on the platform. These provide data on a wide range of metrics, including post reach, engagement, and follower demographics.
Insights reports are available for both Facebook Pages and Groups, and are updated regularly to provide admins with real-time data on how their content is performing. Insights reports allow admins to better understand their audience and adjust their content strategy to better meet the interests of their followers.
There are two ways to access Facebook Insights reports.
Option 1: You must be a Page or Group admin to access Facebook Insights reports. Once you're logged in to your Facebook account, go to your Page or Group and click on the top menu.[インサイト]Click on the tab.
Then go to “Professional Dashboard”. This dashboard defaults to this quick overview section, showing you after reach, after engagement, new page likes, and recent content. These metrics are displayed for the past 28 days.
From there, you can see a variety of data about your page or group's performance, including:
arrival– Number of people who viewed your content at least once. Number of people reached is different from impressions. An impression may include multiple views of your content by the same person. This metric is an estimate.
After engagement– Number of reactions, comments, shares, and clicks on your posts.
Like the new page– Number of new likes the page received.
To explore a little more, go to the Insights navigation toolbar and click[あなたのページ]Click. This will give you an overview of post reach, post engagement, new page likes, and new page followers. You can also see how people interact with your posts by reacting, commenting, sharing, viewing photos, clicking links, and more.
Insights navigation toolbar[コンテンツ]Click to see your posted content in chronological order and analyze the post reach and post engagement for each post.
[対象ユーザー]Click to see users who interacted with your page in the last 28 days, broken down by gender, age, and location.
Option 2– Here you will find further expanded insights. You will need to visit your Facebook page and log in as an administrator. after that,[その他のツール]Click[Meta Business Suite]Go to. If you don't see “Meta Business Suite” as an option, you don't have a Facebook Business Page set up in Facebook Business Manager. If you need instructions on how to add your Facebook Business Page to Facebook Business Manager, click here. here.
Click on “Meta Business Suite” and then click on “Insights”. Click “View All” and a pop-up window will appear to review your activities, goals, and results for the past week. Insights” allows you to find out more.
Next, you'll be presented with a dashboard that defaults to an overview page and shows data for the past 28 days, but you can change the date range.
A new section of this dashboard is 'Goal Settings'. This is a feature that allows you to set goals to increase the reach and followers of your Facebook or Instagram page over time.[目標の設定]is under[開始する]Click to see options to increase your reach and followers, and monitor your progress.
Further down, you'll see results for Facebook Page Reach, Instagram Reach, and some of the top content during the time period listed.
page reach– The number of people who viewed content about your Page, including posts, stories, ads, and social information from people interacting with your Page.
The Results section shows page reach, page visits, and new likes. can be displayed.
If you're not sure how the metrics you're viewing are organized, the “i” icons explain what each section is.
Keep scrolling through the Results tab to see new Facebook and Instagram likes and followers for the selected time period.
Under 'Audience' you'll see a separate age and gender breakdown of your Facebook and Instagram page followers, and below that you'll see the top cities for these followers.
Beyond insights, there are “benchmarks”. Here you can see how your page compares to similar businesses in the same service category and what percentile it ranks on Facebook. The dropdown allows you to view Instagram as well. It also compares followers, new page followers, and interactions. “Featured Companies” allows you to add specific company pages that you want to compare. These reports are only available every 28 days.
This report automatically defaults to Facebook. To switch to Instagram, switch here.
This will also show you how your Facebook Page's followers, new Facebook followers, and content interactions compare to other businesses in your service category.
Another feature of this “Benchmark'' report is “Featured Businesses''. Here you can add your top competitors and compare the same information with those competing for the same type of customers.
below content navigation bar[概要]shows trends and recently shared and created content. These can only be viewed for the past 90 days. Here you'll see Facebook Posts, Facebook Stories, Instagram Posts, Instagram Stories, and Shows by reach and engagement.
[コンテンツ]The section shows all your top content and shares content type, reach, likes, reactions, and comments during the specified date range. You can change that date. range:
You also have the option to display ads and posts, ads only, or only posts.
Here are some key points that will help you maximize your social media presence.
- Audience demographics– Tailor your content to your audience's interests and preferences by analyzing follower demographics such as age, gender, and location
- After the show~ This information can help you identify which types of posts resonate with your audience and adjust your content strategy accordingly.
- Best days and times to post Insights reports help you determine when your followers are most active on the platform, so you can schedule posts for optimal engagement.
- Reach by audience – This will help you improve your targeting strategy and ensure your content reaches the right people.
- Engagement metrics – Understand how your audience is interacting with specific posts and ads by analyzing engagement metrics such as likes, comments, shares, and clicks.
Before diving into insights, it’s important to set clear goals for your social media presence/campaign. Whether you want to increase engagement, drive website traffic, or generate leads, having a clear objective will help you understand your data and use it as needed to develop your strategy. can be changed. Once you set your goals, use these insight reports to regularly monitor your performance on Facebook. Next, look at trends in your data to determine which content types drive the most engagement. From there, refine your social media strategy based on what you see to better achieve your goals. For example, if you find that videos drive the most engagement, focus on creating more content. Finally, don't be afraid to experiment with different types of content and posting schedules. Here, you can once again utilize Insights reporting to measure the impact of these changes in order to make your social media presence and advertising campaigns most effective.
