Dexpur: 2023 Net sales: 199.7 million euros (+10.2%)

Net sales: 199.7 million euros (+10.2%)
Gross profit: 161.2 million euros (+11.4%)

Sustainable growth of digital marketing, gross profit margin +38.6% increase

PARIS, February 26, 2024 (8:00 a.m.) – DÉKUPLE Group, the cross-channel data marketing specialist, reports full-year net sales for 2023.

Bertrand Larios, Chairman and CEO:In 2023, the DÉKUPLE Group will maintain a continuous growth rate and reach net sales of 200 million euros. In line with its Ambition 2025 plan, which aims to become the European leader in data marketing, DÉKUPLE continues to grow and its business mix confirms the company's resilience in a difficult socio-economic environment.

Our digital marketing efforts were the primary driver of this performance. Now accounting for his 60% of consolidated net sales, compared to his 36.5% three years ago, these activities maintain the intensity of its development, and the gross profit margin is expected to rise to his 2022 +39% increase from. This growth is supported by the continued expansion of our consulting activities. and the strong development of our engagement marketing and engineering activities. During the year, we expanded our business area through strategic acquisitions and introduced new offers. We have also made significant advances in the field of artificial intelligence, opening up new possibilities for efficiency and creativity in the way we serve our customers and partners.

This positive development in our B2B activities has more than compensated for the decline in our B2C activities, and despite unfavorable conditions for consumption, we have made major commercial investments to support our recurring revenue generating portfolio. It continued to unfold. While the publishing market is shrinking markedly, the number of new subscribers in the magazine business improved slightly in the second half of the year, and we were able to limit the decline in sales for the full year to -7.8%. In addition to this, the insurance business also achieved solid performance, with sales being almost stable and at a high level in his 2022 comparison.

story continues

Over the past three years, the Group has established itself as a leading partner for our clients' digital and marketing transformation by putting data and technology at the heart of our innovative models. Thanks to our multiple entrepreneurial organizations, our drive for accountability and focus on growth and performance, and the talent of his 1,000 marketing professionals, consultants and engineers, we are proud of his DÉKUPLE We are in an effective position to continue to advance development.

With solid financial resources in place, the company will continue to closely monitor external growth opportunities in complementary areas with significant potential, both in France and across Europe. We will also continue to invest in Generative AI to support our services.

We are confident in our model and determined to achieve further growth in 2024. ”

Key business figures for 2023

DÉKUPLE Group records consolidated net sales of 199.7 million euros¹ In 2023, there was an increase of +10.2% compared to 2022, but the gross profit margin was² 161.2 million euros, an increase of +11.4%.

In the fourth quarter of 2023, despite less favorable market trends, the Group achieved a strong net sales growth of +8.4% against a high standard compared to the fourth quarter of 2022. Did.

Breakdown of group transfers Quarterly net sales By business field:

Breakdown of group transfers gross profit By business field:

Digital marketing: expansion and diversification

Digital marketing activities continued to build a roadmap for strong growth, with gross profit margin increasing by +38.6% from 2022 to €81.4 million, recording a growth of +31.2% compared to 2021.

Consulting Services recorded a gross profit of €40.8 million, up +19.9%. This performance reflects the continued trend of strong growth at subsidiary Converteo, a leading data and digital strategy consulting company, which maintains its hiring rate in 2023 and currently has over 400 consultants in its core Supporting the brand. The company also continued to diversify, including the April 2023 acquisition of various strategic assets from Synomia, a pioneering French company focused on semantic analysis powered by artificial intelligence.

Gross margin for the French Marketing Solutions and Agency business increased by +76.6% to €35.4 million after taking scope effects into account.³ Brainsonic (a leading engagement marketing and communications agency) since September 2022, Smart Traffik (a technology company specializing in presence management and measuring the impact of marketing investments on traffic and sales) and Le Nouveau since December 2022. Investment of EUR 18.6 million in connection with the integration of Bélier (advertising strategy consultancy and retail specialist) from July 2023 onwards. These activities represent growth of +2.5% in real terms.

The Spanish Marketing Solutions and Agency business recorded gross profit of €5.1 million, up +11.0%. The business recovered again in the second half of the year, reflecting the impact of changes in the marketing mix and moved towards strengthening value-added services.

Magazine: Significant commercial investment despite unfavorable conditions

The magazine business recorded a gross profit of 71.5 million euros, down -7.8% on total sales.^Four 191.5 million euros (-8.4%). With the publishing market in decline, unfavorable conditions for consumption affected business, mainly due to the reduction in purchasing power. Despite increased acquisition costs, the Group maintained a high level of commercial investment and consolidated its position as a key partner for news organizations, while new loyalty campaigns launched in partnership with major brands This particularly contributed to offsetting the decline in sales. Later this year. His active unlimited subscription portfolio as of December 31, 2023 was 2.024 million subscriptions, down -9.9% year over year.

Insurance: Sales are stable

DÉKUPLE Assurance, the subsidiary specializing in data marketing affinity insurance intermediation, recorded a gross profit of 8.3 million euros, which was essentially stable (-1.1%) compared to a high level by comparison in 2022. )did. insurtech company Qape and its ancillary medical arm KOVERS; DÉKUPLE Assurance is advancing an innovative approach to health insurance marketing with the aim of supporting policyholder portfolio development.

Outlook

DÉKUPLE Group continues to develop its Ambition 2025 strategy with the aim of becoming the European leader in data marketing. With financial resources in place, the company can continue to make commercial investments in its magazine and insurance activities, developing a portfolio of contracts that generate recurring revenue, while also supporting the development of digital marketing solutions through internal and external growth. I'm in a position.

next schedule

• Full-year 2023 financial results will be announced on Friday, March 29, 2024 (after the close of trading)

• The 2023 Annual Report will be published on Thursday, April 18, 2024 (after the close of trading).

About Dekuple
DÉKUPLE is the European leader in cross-channel data marketing. Our combined expertise in consulting, creativity, data and technology enables us to support brands in their marketing transformation and improve performance. The Group designs and implements customer acquisition, loyalty and relationship management solutions for partners and clients across all distribution channels. The Group works with more than 500 brands in Europe and around the world, from large groups to mid-sized companies.
Founded in 1972, DÉKUPLE recorded net sales of €200 million in 2023. Based in Europe and China, the group employs more than 1,000 employees based on the core values ​​of a spirit of conquest, respect and cooperation.
DÉKUPLE is listed on the regulated market Euronext Paris – Compartment C. ISIN: FR0000062978 – DKUPL – www.dekuple.com

contact address

Dekupur
Investor information and financial information
Phone number: +33 (0)1 41 58 72 03 – relationships.investisseurs@dekuple.com

Calyptus
Cyril Combe – Phone: +33 (0)1 53 65 68 68 – dekuple@calyptus.net

1 Net sales (determined based on the French professional status for subscription sales) include only the amount of compensation paid by magazine publishers. Therefore, for subscription sales, net sales equal gross profit, which is the recorded sales minus the cost of magazines sold. For acquisition and administration fees associated with the sale of insurance policies, net sales consist of current and future issuance fees earned up to the financial reporting date, less surrender charges.
2 For digital marketing businesses, gross profit is the sum of net sales (total invoices issued: the sum of fees, commissions, and purchases charged to customers) minus external purchases made on behalf of customers. Represents the amount after subtracting the total amount of expenses. This corresponds to the net sales of the magazine business and insurance business.
³ Scope effects (i) by eliminating the net sales of companies acquired during the current or comparative period; and (ii) by eliminating the net sales of companies sold during the current or comparative period. Calculated. As a result, similar operations do not take into account this scope effect for the period in question.
4 Total revenue represents the amount of subscriptions and other products sold. This corresponds to sales in the insurance business.

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