PRWeek UK understands that Global Brands has awarded a six-figure letter of intent to Yorkshire-based communications agency Prohibition following an interactive competitive tender.
Global Brands, which has a portfolio of beverage brands including VK, Franklin & Sons, Hooch, All Shook Up and Shake Baby Shake, hired Prohibition to execute a comprehensive multi-brand PR strategy to support its growth plans. has been adopted.
This effort includes expanding trade activities and non-trade flows to strengthen trade relationships. Prohibition will also carry out press office activities and creative campaigns to increase international visibility and strengthen the brand's positioning.
The account will be led by Vicki Murphy, Senior Account Director, and Emily Moult, Account Director.
Chris Norton, founder and managing director of Prohibition, said: Welcoming a global brand to our F&B division is an exciting development for Prohibition and we are looking forward to getting serious and starting to deliver impactful results for the company's various brands. . ”
Matt Barcroft, Marketing Director at Global Brands, added: The team's success to date demonstrates their commitment to delivering tangible results that support our broader business objectives, which are essential to achieving our growth strategy over the next five years.
“Prohibition’s strategic approach and creative thinking stood out during the pitch process, and we look forward to working together and seeing their ideas come to life.”
PRWeek understands that Global Brands previously took PR in-house.
Prohibition's customers include cleaning brands Astonish, British Wool, C4, Equans, Interflora, Oxford University and Sealy.
