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Broughton House Veterans Care Village in Salford has renewed its partnership with Spring Up PR to use digital marketing to increase inquiries from families.
With Springup PR, the facility has seen a 300% increase in calls and a 53% increase in admissions over the past 12 months.
The charity has renewed its partnership with Springup PR to maintain high inquiry levels and further increase occupancy.
The facility was established in 1916 under the name East Lancashire Sailors and Soldiers' Home to care for injured sailors and soldiers during the First World War and has 64 beds and separate living quarters. A charity organization with 6 apartments.
The home specializes in providing care to ex-military men and women, and their spouses and partners, and has an excellent reputation coupled with a history of quality care.
Broughton House first decided to work with Springup PR when the home had 35 residents and received an average of 10 inquiries a month from self-financed families.
Springup PR and Broughton House's four-part digital marketing campaign includes:
i) The Google Pay Per Click advertising campaign will drive traffic to the website from families actively searching for care homes and related care/dementia services in and around the Broughton catchment area, as well as inbound phone calls. Increase inquiries and “live chat”.
ii) Dozens of different Facebook ads – Closely follow up on leads with phone calls and emails to qualify potential family members.
iii) Highly visible website Live chat
iv) Systematically record all incoming calls
The focus of the campaign was self-funded families and wider military families in the Greater Manchester and Salford area.
Karen Miller, CEO of Broughton House Veterans Care Village, said: “We have never had so many inquiries. The Spring Up PR campaign was a real success and we have had an absolutely positive experience. It became,” he said.
“We would not have gotten to where we need to be without Springup’s support, and we are especially proud of our families who are looking for quality care homes with strong ties to the veteran community in the North West. I look forward to continuing to attract attention,” Karen Miller said.
Adam James, founder of Springup PR, a PR and marketing agency specializing in care homes, said:
“This home is steeped in history and highly regarded among the veteran community.”
“To be honest, when we made our first discovery call with Broughton House in 2022, everyone was keen to find a solution to get more inquiries through channels they hadn’t used before. I felt that I was working on it.
“Additionally, this facility continues to spread incredibly positive news to the community about the great care and work they do.”
This was posted in Bdaily's Members' News section by Springup PR.
