Siam Commercial Bank (SCB) recently held the “Digital Marketing Trends 2024” event, which focused on the integration of AI to enhance marketing efforts and drive sales for small and medium-sized enterprises. The event, attended by 100 small business entrepreneurs, aimed to provide participants with critical insights to navigate the evolving business environment. Through a comprehensive discussion on AI technology and its applications in digital marketing, participants gained valuable strategies to enhance business expansion and ensure long-term success. The event is a vital component of SCB's Digital Bank with Human Touch Initiative and was attended by Mr. Suparit Mekharonkamol (fourth from right), First Senior Vice President of SME Bangkok 1 Division Director, and Senior This was highlighted by the presence of Vice President Pasit Kiaovichai. Mr. Siam Commercial Bank's Head of SME Partnership & Supply Mr. Chain (third person from the right) warmly welcomes all participants.
Entrepreneurs in attendance received valuable insights into the Thai economy and SME business trends in 2024 from Mr. Chayanit Somsk, Analyst, Industry Analysis Division, SCB Economic Intelligence Center (SCB EIC). In addition, a panel of eminent experts including Dr. Chinaut Chinaprayun, Executive Deputy Director (Digital Ecosystem Promotion Unit) of the Digital Economy Promotion Agency (DEPA); The participants were enlightened about the effective use of AI technology. Mr. Phongsak Trintawat, Head of Robinhood Academy at Purple Ventures Co., Ltd., Mr. Burin Kledmanee, Executive Vice President of Readyplanet Public Company Limited, and Mr. Nithi Satchatippavarn, his CEO and Co-Founder of MyCloudFulfillment. .
In addition, the event facilitated interaction with business partners who are well-versed in digital marketing consulting, specifically catering to the needs of small and medium-sized business entrepreneurs. Notable among these partners is Choco Card Enterprise Co., Ltd., known for its expertise in CRM, digital marketing, and building platforms that maximize the benefits of small and medium-sized businesses. The company's services include business management, customer management, and marketing planning, leading to increased sales through accurate data analysis and systematic grouping of customer behaviors. Favery Corporation specializes in digital solutions such as CRM, Perks, POS, and online marketing systems across various social media platforms and is a channel partner of his Alibaba.com, the world's largest B2B online trading platform. And finally, Niche-Est Solutions (Thailand) Co., Ltd. stands out for its proficiency in software and application development, enabling companies to optimize their operations and achieve greater success.
