Artist marketing platform un:hurd has announced a new six-figure strategic funding round, including investment from Nigerian artist/record executive Eazi and Dutch DJ/producer Sam Feldt. We're rolling out a new set of tools for artists and labels.
Investing in the latest round Willard ErdlitzFounder and Chairman of cobalt. Erdlitz, who led a seven-figure funding round for Anhard last year, is investing in the British-born company through his investment advisory firm. Adrits & Company.
hazel savageco-founder of Musio (Sold by sound cloud (in 2022) are also returning investors in un:hurd's latest round.
The company announced that it will use the new funding to roll out a series of new tools for artists and labels, including helping artists improve their marketing campaigns through content, comprehensive marketing plans, and release recommendations. This includes an AI-driven marketing assistant that can do the same. schedule.
Other new features include a “Fan Hub” that allows artists to create personalized websites that collect unique data about their fans, and a benchmarking tool that allows artists to compare their marketing performance to that of other artists. included.
un:hurd is also launching a web platform to complement its existing iOS app, in hopes of further expanding its business internationally “while appealing to executives and record labels.”
Most of the new features are live now, with the remaining features coming in the coming weeks, the company said in a statement on Tuesday, February 27.
un:hurd's app cuts through the noise of the growing volume of music releases pouring into streaming services every day by providing an algorithm-driven marketing solution that highlights significant digital opportunities for artists looking to build a fan base. We are committed to supporting artists who make the cut.
“We will now be the virtual marketing team that drives and enhances the most important marketing efforts for artists.”
Alex Breeze, Unhardened
Founded in 2021, the company says it has built a customer base of more than 2020. 70,000 artists Since launching our mobile app in 2022; 81 million Spotify streams Even in 2023 alone. The company says it has “worked with some of the world's biggest artists and most influential record labels.”
“We spent a lot of time talking to our 70,000-strong artist community in 129 countries, and this set of new features was created to give artists even more power. ” says the un:hurd founder. Alex Breeze Said.
“From using AI to create marketing strategies and content ideas to running automated ads. tick tock Or by collecting fan data via Fanhub, we can become your virtual marketing team to drive and enhance the marketing efforts that matter most to artists. ”
Erdlitz added: “I've really enjoyed the past 12 months working with Alex and the team at un:hurd.” I wanted to further strengthen my resolve to work hard to support new developments that have the potential to change the landscape of independent artists in the market. ”
Un:hurd's new products come at a time when more companies are looking to capitalize on the demand for marketing services for independent and DIY artists.
Marketing platform using AI Symphony OSwas founded by Chinese Chase and meg vacariarecently partnered with an independent artist software and services platform united masterswhich provides automated music marketing tools for UnitedMasters artists.
The company also downtown musicOwned digital music distributor cd baby provide marketing tools 2000000 artists.
“We wanted to build on our hard work in supporting new developments that have the potential to change the landscape for independent artists in the marketplace.”
Willard Erdlitz
believeUnique DIY delivery service tune core I said that recently 80,000 artists is enrolled in the “TuneCore Accelerator” marketing program.
Meanwhile, streaming service SoundCloud has partnered with marketing platform special feature.fm Provide marketing tools and services to independent artists.
Distribution/service company 1RPM reported in 2022 that its “Amplifier” marketing platform increased streams for DIY artists. 129%compared to artists who did not use the service.world music business
