Digital marketing strategies will continue to be important in 2024 to promote your chiropractic clinic and reach potential patients.
With increased reliance on technology and online platforms, DCs need to have a strong online presence and leverage effective digital marketing techniques.
Search engine optimization (SEO)
SEO will continue to be a fundamental aspect of digital marketing in 2024. Optimizing your website and content will help you rank higher in search engine results. This can be achieved by using relevant keywords, creating quality content, and ensuring a user-friendly website experience. Appearing on the first page of search results increases your visibility and allows you to drive more organic traffic to your website.1
content marketing
Content marketing will continue to be a powerful tool. Creating informative and engaging content such as blog posts, articles, videos, and infographics will help you establish yourself as a trusted source of information. Sharing valuable content on social media platforms and email newsletters can help you attract and retain patients while improving your search engine rankings.2 Content marketing can be one of the most time-consuming parts of marketing. You can utilize resources from the Chiropractic Future Strategic Plan, Chiropractic Advancement Foundation, or other resources that provide ready-made blogs and social posts for chiropractic offices.
social media marketing
Social media platforms are essential to your digital marketing strategy. Platforms like Facebook, Instagram, and LinkedIn can help you engage with your target audience, share updates, and promote your services. Social media also allows you to increase brand awareness and attract new patients by regularly posting relevant content, responding to comments and messages, and running targeted advertising campaigns. will gather. Follow the companies whose products you use in your office on social media and share their posts highlighting the benefits of things like nutritional supplements and orthotics.
video marketing
Video content will continue to dominate the digital landscape in 2024. Create videos to educate patients about common symptoms, demonstrate treatment techniques, and share success stories. Share your videos on social media, YouTube, and your office website to engage with potential patients and build trust. Most people are uncomfortable with video marketing. Remember to be authentic. It doesn't have to be perfect. Examples of videos you might post include a tour of your office, what to expect during your first visit, highlights and benefits of nutritional supplements or orthotics, and patient testimonials. Don't forget to get his HIPAA release form for referrals. In your office, try to have your team, not just the doctor, appear on the video. This allows the community to know everyone in the office.
mobile marketing
Considering the increased use of smartphones and mobile devices, be sure to prioritize your mobile marketing strategy. This includes optimizing your website for mobile devices, creating mobile-friendly content, and utilizing mobile advertising platforms. Implementing click-to-call buttons and online appointment scheduling improves the user experience and helps patients connect with your clinic. Consider a clinic app, as 63% of patients prefer mobile apps over her website. Additionally, chiropractic offices that have implemented the app have seen a 36% increase in average patient visits and an average increase of $75,000 in annual revenue.3
Online reviews and reputation management
Positive reviews and ratings can greatly influence a potential patient's decision-making process. Clinics should actively encourage satisfied patients to leave reviews on platforms such as Google My Business, Yelp, and Healthgrades. Responding quickly and professionally to positive and negative reviews builds trust and credibility.Four
Personalization and automation
This year, focus on personalizing your digital marketing efforts to meet the needs of individual patients. Automation tools and customer relationship management (CRM) systems can help you streamline communications, send personalized emails, and track patient interactions. Increase patient engagement and loyalty by providing customized content based on patient preferences and behaviors.Five Customized automated email campaigns that send only emails about topics that patients are interested in result in higher open rates and lower numbers of unsubscribe requests.6
final thoughts
Digital marketing strategies will continue to evolve and play a key role in promoting your chiropractic clinic over the coming year. Improve your online presence by implementing effective SEO techniques, creating valuable content, leveraging social media platforms, leveraging video marketing, prioritizing mobile marketing, managing online reviews, personalizing patient interactions, and more. Increase your presence, attract new patients, and build long-term relationships.
Staying on top of the latest digital marketing trends and adapting your strategies is key to staying ahead in the competitive healthcare industry. Creating an effective digital marketing strategy doesn't have to be difficult or time-consuming. Use trusted organizational resources and automate as much as possible.
Christy Hudson She is a Certified Professional Compliance Officer (CPCO) and Vice President of Business Relations at ChiroHealthUSA, where she has helped educate DCs and CAs on establishing simple and compliant financial policies. She also serves as Vice Chair of the Chiropractic Future Strategic Plan. Contact Kristi@chirohealthusa.com or visit ChiroHealthUSA.com.
References
- SEO Tips for Small Businesses: 10 Ways to Rank Higher. [Blog]. August 3, 2023. Dubai SEO. https://www.dubaiseocompany.ae/category/social-media/. Accessed December 18, 2023.
- Marketing trends for 2023. [Blog]. A.T.D.S. https://atdigitalservices.com/2023-marketing-trends/. Accessed December 18, 2023.
- canvas app. 2023. Kaizennovate. https://www.kaizenovate.com/tcc/. Accessed December 18, 2023.
- Online reviews and reputation management. Web Abiso. https://www.web-aviso.com/reputation-management. Accessed December 18, 2023.
- Mack, K. Creating a Comprehensive MSP Marketing Plan: Steps and Best Practices. March 24, 2023. Search Envy. https://searchenvy.com/creating-a-comprehensive-msp-marketing-plan-steps-and-best-practices/. Accessed December 18, 2023.
- Intravenous education email system. 2023. Caching Practice. https://www.cashpractice.com/cash-practice-management-software/drip-education-email-marketing-service-email-campaign-software/. Accessed December 18, 2023.
