Kumho Tire USA has appointed Jessica Egerton as vice president of marketing. In her new role, Egerton will develop and execute integrated marketing and brand awareness programs for the Tire Her brand, supporting retailers and consumers.
Mr. Egerton brings to Kumho Tire omnichannel marketing experience in B2C, B2B, and B2B2C in both consumer durables/household goods and automotive, as well as marketing experience from national retailers to independent retailers.
“My new role at Kumho Tires represents a great opportunity to elevate the brand in the U.S. market,” Egerton said. “Kumho Tires has a long history and is well-respected in the industry for providing high-quality, high-performance products at affordable prices. We understand marketing as a strategic means to drive growth and unlock value. As a brand builder myself, I am excited by the prospect of growing Kumho Tires' brand recognition among discerning consumers.”
Prior to joining Kumho Tire, he was Vice President of Brand Activation at a U.S. mattress manufacturer, where he led the organization's integration plan to drive consumer demand in an omnichannel environment. Prior to that, Egerton was director of brand development at a tire company where he built a marketing organization across brand, creative, growth and digital marketing, channel/customer marketing and shopper marketing.
Egerton earned a bachelor's degree in communications and a bachelor's degree in psychology from Boston University and an MBA in business and economics from the University of Kentucky. During her career, she has held brand, marketing and advertising positions at a variety of companies including Delta Faucet, Whirlpool Corp. and its Maytag brand, Cooper Tire, and Tempur Sealy International.
