Rogerwilco, a leading end-to-end digital customer experience (CX) agency, has added cutting-edge AI-based predictive neuroscience tools to its suite of services to ensure maximum return on advertising design. This innovative product, called Neurons, is being resold through a partnership with Ergon Neuroscience and represents a major breakthrough in the field of digital marketing and creative asset optimization.
Neurons is an artificial intelligence (AI) tool that predicts how viewers will respond to visual stimuli by analyzing focus, cognitive demand, clarity, and engagement. By testing creative assets before launch, Rogerwilco can now predict how these assets will resonate with their target audience. This predictive capability allows agencies to choose the most effective ad images for their campaigns, greatly reducing the need for traditional, budget-intensive test-and-learn A/B campaigns.
“Integrating Neuron into our workflow represents a huge leap forward for RogerWilco and our customers,” said Charlie Stewart, CEO of RogerWilco. “By leveraging this technology, we are now able to more efficiently utilize our clients' media budgets and significantly increase the effectiveness of their campaigns.”
The average person encounters between 4,000 and 10,000 ads every day, so the challenge is to get noticed and be memorable. Approximately 90% of decisions are made subconsciously and are influenced by shortcuts that the brain develops over time. Neurons are good at predicting these subconscious responses, allowing marketers to design more effective campaigns.
Backed by over 20 years of neuroscience research, the company boasts one of the world's largest neuroscience databases, containing data from over 120,000 individuals. This rich database provides deep insights into brain responses, eye tracking, behavioral patterns, and feedback.
Ergon CEO Kevin Skillicorn emphasized the power of AI tools, saying, “By predicting consumer responses with approximately 95% accuracy, Neurons provides unparalleled insight into subconscious decision-making; “It allows us to optimize our creative assets and create campaigns in ways that were previously unimaginable.” It's not just visible, it's memorable. ”
Rogerwilco is already seeing significant benefits from the Neurons integration: improved social campaign performance and web design conversion rates. “Neuron has revolutionized our approach to social campaigns and display advertising,” adds Stewart. “This has been a game-changer in improving user experience and optimizing conversion rates.”
Neurons continues to evolve with advances in data analysis and reporting, representing the future of consumer behavior prediction. This advancement marks a shift towards more data-driven and scientifically-validated marketing strategies.
Rogerwilco's adoption of AI technology is a testament to the company's commitment to remaining at the forefront of digital marketing innovation. This collaboration redefines the standard in digital marketing, delivering unparalleled precision and efficiency in campaign management and execution.
