Bench Media Group has released “Bench Blueprint,” a consulting and auditing service aimed at uncovering “the effectiveness and efficiency of how advertisers manage their digital marketing.”
Bench Media Group has launched a new audit and consulting service called 'Bench Blueprint', which provides a complete review of the effectiveness and efficiency of how advertisers manage their digital marketing. The blueprint includes a comprehensive analysis of the technology, data, and reporting platforms the client has in place, to evaluating the return on marketing investments.
“We launched this bespoke new service after several advertisers asked us to independently evaluate their current campaigns. Markets can be very complex supply chains, so you want a second opinion on how things are working and whether problems are being solved. We feel more comfortable using the services of an expert who can provide an opinion, and there is room for further efficiencies,” said Shai Luft, COO and co-founder of Bench.
“The Bench Blueprint is a three-step analysis that examines the technology, channels, and data used to reach the target market a brand has defined. Through reporting and attribution analysis, it organizes costs and revenue to drive lower We propose an alternative approach that can deliver significant incremental returns on cost.
“In building the blueprint, we leveraged our extensive in-house expertise and experience in data analytics and privacy management, technology integration, attribution modeling, analytical reporting, adtech and martech technologies, and media trading capabilities. We've always taken a technology-agnostic approach and established countless data and media partnerships to run the most efficient campaigns, so we've always taken a technology-agnostic approach and established countless data and media partnerships to run the most efficient campaigns. We are very knowledgeable in that field, including the best setups,” Luft added. .
“Our auditing and consulting services have evolved organically over the last few years as clients have approached us to ensure their campaigns are performing to their full potential. We lack the in-house expertise to evaluate, so we welcome the opportunity to utilize a bespoke service,” Luft continued.
One of the clients that went through this process was start-up telecommunications company FlexiRoam, whose executive chairman Steve Picton said: “Given their deep understanding of attribution and digital media, Bench was a natural choice as an audit partner. Their team helped us understand which areas of marketing and media were working well and which needed attention. As one of the fastest growing global telecommunications companies based in Australia, we are moving quickly to ensure that paid media delivers big returns and that we are leveraging the right channels. We need to make sure we're investing in our media platforms. Bench has helped guide our marketing investments so we can accelerate our global growth.”
“In building the blueprint, we leveraged our extensive in-house expertise and experience in data analytics and privacy management, technology integration, attribution modeling, analytical reporting, adtech and martech technologies, and media trading capabilities. We've always taken a technology-agnostic approach and established countless data and media partnerships to run the most efficient campaigns, so we've always taken complex data and media partnerships that require technology beyond Meta and Google. He is very knowledgeable in that area, including setup,” Luft added.
Additionally, as clients are currently struggling with how to adapt to the major changes taking place in the digital ecosystem, such as privacy laws and the deprecation of third-party cookies, ensuring they are prepared for these changes and their impact. I would like to. The campaign is future-proof.
“Solving these complex problems requires expertise, and 2024 will present unique challenges for advertisers. We believe there is a significant gap in the market. After conducting audits across financial, telecom, healthcare and retail categories, we found that many growing companies are looking for blueprints,” Luft concludes.
