Neurons is an artificial intelligence (AI) tool that predicts how viewers will respond to visual stimuli by analyzing:
- concentration
- cognitive demand
- clarity, and
- engagement.
By testing creative assets before launch, Roger Wilco is now able to predict how those assets will resonate with target audiences, the station said. This predictive capability allows agencies to choose the most effective ad images for their campaigns, greatly reducing the need for traditional, budget-intensive test-and-learn A/B campaigns.
“Integrating Neuron into our workflow represents a huge leap forward for RogerWilco and our customers,” said Charlie Stewart, CEO of RogerWilco. “By leveraging this technology, we are now able to more efficiently utilize our clients' media budgets and significantly increase the effectiveness of their campaigns.”
The average person encounters between 4,000 and 10,000 ads every day, so the challenge is to get noticed and be remembered, the agency said.
Approximately 90% of decisions are made subconsciously and are influenced by shortcuts that the brain develops over time. Neurons are good at predicting these subconscious responses, allowing marketers to design more effective campaigns.
Roger Wilco said the company is backed by more than 20 years of neuroscience research and boasts one of the world's largest neuroscience databases, containing data on more than 170,000 individuals. This rich database provides deep insights into:
- brain reaction
- eye tracking
- behavioral patterns, and
- feedback.
“Predicting consumer responses with approximately 95% accuracy, Neurons provides unparalleled insight into subconscious decision-making, allowing you to optimize your creative assets and improve your campaigns in ways never before imagined. We can make it not only visible, but memorable,” Skillicorn said.
Rogerwilco is already seeing significant benefits from the Neurons integration, with improved social campaign performance and web design conversion rates, the agency said.
“Neuron has revolutionized our approach to social campaigns and display advertising,” adds Stewart. “This has been a game changer in terms of refining the user experience and optimizing conversion rates.”
Roger Wilko added that Neuron represents the future of consumer behavior prediction as it continues to evolve, including advances in data analysis and reporting. This advancement marks a shift towards more data-driven and scientifically-validated marketing strategies.
The agency concludes that RogerWilco's adoption of AI technology is a testament to the company's commitment to remaining at the forefront of digital marketing innovation. This collaboration redefines the standard in digital marketing, delivering unparalleled precision and efficiency in campaign management and execution.
For more information, please visit www.rogereilco.co.za. You can also follow Roger Wilco on Facebook, LinkedIn, and more. X.
*Image provided by: Canva
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