blueshiftthe leading platform for intelligent customer engagement, today announced its award winners. Omneys Award. The award recognizes marketing excellence in using data and AI to deliver personalized customer experiences. The 2024 Omneys Award winners were announced at the company's annual general meeting. engage conference was held February 27th in San Francisco.
“Blueshift Omnies recognizes brands that are pushing the boundaries of marketing.” vijay chittoor, Co-founder and CEO of Blueshift. “At a time when first-party data is of unparalleled importance, these innovators are leveraging data and AI to build meaningful connections with their customers.”
Winners in each category
The following organizations were recognized as 2024 Omneys Award winners in their respective categories.
Orchestration Winner: ClearScore
ClearScore's vision is to help everyone achieve greater financial well-being. ClearScore tailors engaging, timely communications to help users take control of their financial future. In 2023, ClearScore set out to ramp up personalization efforts to achieve one-on-one engagement while minimizing message frequency. This effort increased user engagement, improved customer retention, and improved overall messaging effectiveness.
Winner of AI-powered marketing category: Sweetwater
Sweetwater is the world's #1 online retailer of professional audio and musical instruments. US, serving over 8 million music creators. Sweetwater leverages the power of data and AI, combined with distinctive sales engineers, to provide customers with personalized content recommendations tailored to their individual interests and behaviors. This personalized approach not only improved the overall customer experience, but also consistently increased both purchase and order rates month-over-month.
New Rising Star Category Winner: Greater Miami Convention & Visitors Bureau
The Greater Miami Convention & Visitors Bureau is Miami's official accredited destination sales and marketing organization. greater miami and miami beach. As a new Blueshift customer, they hit the ground running with first-party data, unified customer profiles, and destination content. With our data-centric strategy, we aim to provide travelers with personalized communications to drive interest and travel for vacations, business meetings, conventions, or major events. The team has solid plans to further enrich customer profiles by expanding personas and facilitating data collection through submission forms, and plans to ramp up personalization efforts with AI recommendations and live content.
Innovative Campaign Winner: Leading Retail Brand
This leading retailer is committed to creating campaigns that match the fun and cool essence of its products. A key example of this is how we leverage the power of social media through our 'Seen on Social' campaign. These creative efforts include incorporating viral videos like TikTok directly into emails. A unique feature of these campaigns is that all products featured in viral videos can be purchased instantly via email, providing customers with an interactive and seamless shopping experience.
Winners in the Engagement category: ent credit union
ent credit union is dedicated to improving the financial lives of its owner-members through education, better interest rates, lower fees and access to the highest quality financial products. Committed to creating unique financial experiences, Ent continually explores innovative ways to engage members through hyper-personalized journeys. In pursuit of a more customized approach, Ent has introduced behavior-based journeys that introduce personalized offers to each member's unique account profile. This campaign significantly increased click-through rates, online banking adoption, and checking account openings.
Winners in the Strategic First-Party Data Category: us news
US News is a multifaceted digital media company dedicated to helping consumers, business leaders, and policy makers make the decisions that matter in their lives. US News employs a dynamic strategy for data collection and activation, seamlessly integrating real-time data and historical insights to drive relevant customer journeys. This approach allows the company to connect with individuals precisely at the moment when expert advice matters most. US News leverages live website content personalization and targeted email recommendations to deliver timely, customized information and provide valuable insights at key decision-making moments To do.
Winners in each category
Each category had many impressive entries that demonstrated marketing excellence in that category.
- Orchestration: Carparts.com, PRO Compression, Restless
- Marketing using AI: Rent Cafe, Houzz, Optimal Print
- New rising star: Fullstaq Marketer, HealthLock, Emred
- Innovative campaign: Warner Bros. Discovery, Udacity, AMN Healthcare
- engagement: Amerilife, italki, Slickdeals
- Strategic first-party data: LendingTree, upper quadrant
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