The 2023 edition of the award recognized Cobalt for producing the best 'Single Long Video' and the best 'Social Media Campaign' of the year.
NEODESHA, Kan., Feb. 29, 2024 (Globe Newswire) — Cobalt Boats receives top honors at the 2023 Neptune Awards for Best Feature Video and Best Social Media Campaign for marketing excellence I am honored to announce what I have done. The Neptune Awards are presented annually by the Marine Marketers of America (MMA) and are peer-judged to celebrate marketing creativity and excellence in the recreational marine industry. The award was presented during a ceremony combined with a cocktail reception during the 2024 Discover Boating™ Miami International Boat Show©.
In the competitive field of single long videos, Cobalt's entry “R35 Outboard: Girls' Day on the Water” captivated the judges with its breathtaking cinematography and compelling story. The committee praised its ability to evoke emotion, inspire a sense of wanderlust, and foster tangible engagement, ultimately earning Cobalt Boat the prestigious Neptune Award.
Similarly, Cobalt's innovative approach to social media has garnered praise, with “The Cobalt Time Capsule” campaign recognized as the epitome of authenticity and audience resonance. The judges noted the campaign's ability to increase brand loyalty and actively engage users with the Cobalt Boats brand, praising its use of user-generated content.
MMA board member Alisdair Martin praised Cobalt Boats, saying: “Cobalt Boats achieved an exceptional performance at the Neptune Awards, securing wins in both the social media campaign and the video (feature) category. Congratulations to Cobalt Boats. Their success confirms their commitment to innovation and excellence. “We are setting high standards for marketing in the marine industry. , and their dedication to engaging audiences through compelling storytelling across diverse platforms.”
Cobalt Boats President Jason Turner said: I am very happy to be a part of this year's awards program, which was by all accounts a huge success. ”
About cobalt:
Headquartered in Neodesha, Kansas, Cobalt Boats LLC is a leading publicly traded manufacturer of luxury family day boats. Cobalt, a division of Malibu Boats, combines uncompromising product quality with customer-inspired innovation and value, earning an international reputation for unparalleled customer satisfaction through a world-class dealer network. Masu.Learn more about www.cobaltboats.com.
Contact: Kele Pearce
kellp@cobaltboats.com
1715N.8th St., Neodesha, KS 66757
800-835-0256
www.cobaltboats.com
