Unilever is a consumer goods company headquartered in London and owns more than 400 brands.Dove, Lipton, Ben & Jerry's, Hellman's And Knorr – you all know and use many of Unilever’s products. The same is true for many people living around the world.Estimation 3.4 billion people use Unilever products every day. How did Unilever establish such vast influence? Through marketing. Like other consumer product companies, Unilever relies on marketing to build brand awareness for each company. Enhance your products and differentiate yourself from your competitors. Marketing is part of the lifeblood of any organization, and digital marketing in particular allows companies to grow in the 21st century.
Fortunately, for all you aspiring marketers out there, Unilever has launched a new Digital Marketing Analyst Certification Program. This program, offered on the Coursera platform, consists of his four courses (each course consists of (estimated at 20 hours to complete) and focuses on helping students build employable skills in digital marketing analytics. The course includes:
- Customer understanding and digital marketing channels
- Measurement and analysis
- Report, visualize, and improve campaign performance
- Advanced tools for digital marketing analysis
As students progress through the program, they “learn high-demand skills such as data analysis, customer segmentation, and SEO optimization.” It will also begin “collecting and interpreting data to evaluate the performance of digital marketing activities, improve strategies, and contribute to achieving marketing goals and objectives.”
Students can take each course for free or sign up to receive a shareable certificate. Students who choose the latter option will be charged $49 per month. So, if she spends 10 hours a week, she can complete an 80-hour certification program in two months and pay about $100 in total.
Sign up for the Digital Marketing Analyst Certification Program here.
