On March 13, 2024, the Hong Kong Trade Development Council (HKTDC) will hold a ground-breaking discussion meeting at the Hong Kong Convention and Exhibition Center to integrate the MarketingPulse and eTailingPulse conferences. The event promises to be a melting pot of ideas, bringing together around 70 eminent speakers from various fields such as marketing, retail, branding, e-commerce, etc., and the undeniable impact of AI to K in marketing. It aims to analyze and discuss a myriad of topics. – Incorporate advertising, sustainability initiatives, sensory marketing, and targeted strategies for the Alpha and Silver markets.
Shining a spotlight on innovation and collaboration
Among the luminaries, Zach Kass, an AI futurist and former head of Go To Market at OpenAI, stands out for his anticipated insights into AI marketing trends that will shape the direction of future marketing strategies. There is a possibility. Equally fascinating is NAVER Z Corp's Jungsuk Jay Lee, who delves into his fascinating relationship between K-Pop and technology in marketing. The conference will not only share insights but also facilitate significant networking opportunities, workshops on digital marketing and e-commerce, and one-on-one business matching sessions, thereby fostering cross-industry collaboration and innovation. is intended to promote.
Engaging young people and luxury consumers
The conference will address the evolving landscape of consumer engagement, with a special emphasis on brand innovation and the critical importance of luxury brands' omnichannel strategies to attract mainland China's youth. Additionally, the role of sustainability in consumer conversations will be another focus, reflecting growing consumer demand for brands to demonstrate environmental responsibility.
The fusion of global and local: the merging of trends and strategies
Strategically integrating global trends and local market insights creates rich discussions. From exploring the role of AI in enhancing marketing initiatives to leveraging the global phenomenon of K-Pop for brand engagement, this conference aims to provide a comprehensive perspective on current and future marketing and e-commerce strategies. The purpose is The event not only highlights Hong Kong's pivotal role in the world trade and marketing sector, but also highlights Hong Kong as a center of innovative ideas and business collaboration.
As the MarketingPulse and eTailingPulse conferences kick off, the ripple effects of shared knowledge, innovative strategies, and joint ventures are expected to reverberate around the world. These discussions are about not just predicting the future, but actively shaping it through a combination of technology, creativity, and strategic foresight. By fostering dialogue between the brightest minds in marketing and e-commerce, this event is a testament to the dynamic and evolving nature of these industries, which are redefining how businesses connect with consumers. Masu.
