Taylor Swiftmania has officially landed in Singapore ahead of the American singer-songwriter's six-concert Ellas Tour concerts in Singapore starting March 2nd.
The singer landed in Singapore this week for the big show, which included a water and light show, an Instagram trail at Marina Bay Sands, and lighting up the iconic building in shades of pink and purple. We are taking all possible measures.
Brands are also offering discounts for those who show their concert tickets, Swift-inspired cocktails, and free tea (pronounced “te” or “tay” in the local pronunciation, can you tell?). We are quickly jumping on the bandwagon.
Beyond giveaways, other brands are also adding to the atmosphere with clever trend-jacking posts. Ahead of the concert, here's a list of MARKETING-INTERACTIVE's favorite his Eras Tour-inspired posts.
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1. Capita Star
2. Drup Singapore
”3. Grab Singapore
4. Jewel Changi Airport
5. Kiehl's Singapore
6. McDonald's Singapore
7. Meiji Singapore
”8. Paya Lebar Quarter (PLQ)
”
9. Revolution Singapore
10. Singlife
11. Singpost
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