February was like a game of Mario in the world of partnership marketing, with so many people leveling up, jumping on new platforms, and collecting more coins.
Affiliate networks in particular are seeing a lot of movement, with new executive hires on the rise.
But that's not all. Let's take a look at the top line over the past month.
CJ has appointed a new CEO. Santi Pierini joins the Global Affiliate Marketing Network as an executive, bringing decades of impressive experience to the role. He will succeed Mayur Kshetramade, who served as CEO at CJ for over four years.
Mr. Pierini has had an illustrious career, holding leadership roles at well-known companies such as Accenture, Adobe-acquired Day Software, and NASA Jet Propulsion Laboratory.
Commenting on his new role, he said: “I'm excited to join the passionate team at CJ'ers worldwide and lead this storied brand that has been a paradigm of respect for me throughout my career in affiliate and partnership marketing. looking forward to it.”
Adam Weiss has joined Awin Group as the new president of North America. A veteran in the affiliate marketing world, Weiss worked for Rakuten Advertising for his 14 years before launching his own consulting business, Weiss His Digital Consulting.
He now joins Awin to oversee network and ShareASale operations in North America.
He said of his new role: We truly believe there are great opportunities for our partners as the affiliate industry continues to evolve. We look forward to meeting with you soon to better understand your needs and maximize the growth potential of your business. ”
Impact.com has announced the appointment of a new CFO. dale lynch. A veteran CFO with 34 years of experience, Lynch is a true force in the field. His track record includes his successful IPOs with MarketWise and US Silica Holdings. He aims to leverage his SaaS and financial expertise to drive global financial operations and his Impact.com's strategic growth initiatives.
David A. Yovanno, CEO of Impact.com, called Lynch an “incredibly talented” person with “a proven track record of financial and operational success in the SaaS technology and services industry.” I said that there is. He added, “He will help impact.com achieve its goals as we focus on our next phase of growth and establish our market leadership as the world's standard platform for building, managing, and expanding organizational partnerships of all types. I am confident that he will contribute to this.” ”
Sue Frogley He has been appointed Group CEO of Talon, succeeding Eric Newnham. A seasoned industry leader, Mr. Frogley brings more than 30 years of expertise to this role. She joins from Publicis Groupe, where she was CEO of the UK media division for more than six years.
As Group CEO of Talon, she will focus on international growth and drive the company's digital capabilities and recognition of OOH as an effective channel.
Speaking about her new role, she said: “I have long admired Talon’s proposition, philosophy and pioneering spirit in challenging perceptions and driving growth in the OOH sector. Over the past 10 years, Eric has developed a talented team and We have successfully built a unique and expanding global business that occupies an enviable position in the industry. Get started, unlock further growth potential and help shape Talon's next important chapter. I can’t wait.”
Zaid al-Qasab will leave Channel 4, where he was CMO for more than three years, and M&C Saatchi will join as the new CEO.
After an daring career in brand marketing, spearheading leadership roles at companies such as P&G and BT, Al Khassab has now moved to the agency side.
Commenting on the move, he said: “I have long admired M&C Saatchi's creativity and industry-leading work and am delighted to be joining one of the world's most recognized advertising brands.” Told.
specified by PayPal Jeff Seeley As a new CMO.
With over 25 years of global brand and digital marketing experience, Seeley is well suited for the executive role. Seeley, who previously served as global CMO at CashApp and Afterpay, aims to strengthen the value proposition and brand appeal of PayPal and Venmo.
Reporting to Diego Scotti, Vice President and General Manager of Consumer Group, he will lead the global marketing team with a focus on clarity, simplicity and customer trust. Seeley's track record includes major work at Airbnb and his Unilever, highlighting his talent for digital innovation and team building. His appointment represents PayPal's commitment to strengthening its brand presence and customer engagement through innovative marketing strategies.
john ball and Jake Ness has joined esbconnect in a key role to drive its customer acquisition strategy. Ball joins as sales manager and Ness as client solutions director.
Mr. Ball, who has extensive data and martech experience at Adverity, will focus on expanding esbconnect's Inbox Extend capabilities, targeting data-rich users. He aims to work with agencies to co-develop solutions.
Ness, formerly of Inflecto Media, brings expertise in mobile lead generation and ad tracking. His role includes him engaging with clients such as Hello Fresh and Clarks through a multi-channel approach, emphasizing email as a trusted identifier. Together, the two companies aim to leverage esbconnect's data assets to deliver comprehensive client solutions, including pioneering attribution methods.
sophia bunker I joined creative agency Buttermilk as a PR & Communications Manager. This comes after almost two years as a Marketing & Partnerships Manager at influencer agency MG Empower.
Mr. Bunker commented on his move as follows: “I’m really excited to be joining Buttermilk at such a pivotal time for the company. Taking on the role of leading their PR efforts spotlights for me the value Buttermilk brings to the brand and its community. It's a great opportunity. It's a real honor to be part of such a dynamic team and I can't wait to work on the exciting projects ahead.”
led by dopamine studio Melanie Kentishwas launched with the aim of revolutionizing talent management by prioritizing creativity and transparency.
Kentish, a former Sky and Gleam Futures player, is keen to showcase his talent without any restrictive clauses. The agency's roster includes diverse voices with a focus on holistic support, including Joshua Patterson and Nadia Sawalha.
Kentish envisions creators as multi-platform brands and aims for long-term success over transactional campaigns.
Mental health is a top concern and we have a plan to combat online toxicity.
Commenting on the launch, Kentish said: “For too long, the industry has been plagued by restrictive governance clauses and practices that have not kept up with the speed of change in the industry. We want to put talent at the heart of what we do and level the playing field. We believe in this wholeheartedly. We don't believe in tying creators down with clauses, but instead focus on helping creators be happy, successful, fulfilled and choose to stay. Masu.”
Organic performance agency NORTH has launched a new influencer marketing service line.
The team approaches influencer marketing by blending collaboration with creators with SEO tactics, backlinks, and content to increase brand awareness and improve search rankings.
Leveraging the expertise of affiliate marketing leader Silverbean, NORTH plans to drive measurable business performance improvements through influencer campaigns.
Leveraging data, performance metrics, and creativity, the agency aims to build powerful tools out of influencer marketing.
amy mercer, NORTH's Senior Digital PR and Content Manager, said, “Our sister agency Silverbean, a leader in the affiliate marketing space, gives us an advantage that we believe no one else in the industry can match. He gave it to me.” We understand the need for influencer marketing to drive tangible business results. By combining organic performance expertise and affiliate marketing capabilities, we are creating a new paradigm in influencer marketing. ”
