Salesforce announces the release of a new version of its Marketing Cloud that connects the dots between customer relationship management (CRM) software, artificial intelligence (AI) tools, and first-party data to provide much-needed benefits to small and medium-sized business customers. doing.
The new Marketing Cloud Growth is a marketing automation platform connected to Salesforce's Einstein 1 CRM software and first-party data service Data Cloud, the latter of which the company currently offers for free with some plans.
Generative AI is used by many small business owners to automate tasks ranging from creating social media posts to data analysis. But without access to a company's data, most AI platforms can't create content tailored to a brand's unique audience.
Salesforce created Marketing Cloud Growth to help entrepreneurs leverage customer data to design AI-generated content that meets their specific needs. Steve Hammond, executive vice president and general manager of Salesforce Marketing Cloud, explains: “By integrating CRM, AI, and data in one place, these innovations will enable businesses to deliver the engaging, connected experiences their customers expect.”
Marketing Cloud Growth is the latest in a series of platforms created by industry-leading companies to help small business customers accelerate growth through technology such as AI. Earlier this week, GoDaddy launched a generative AI service called Airo. It primarily designs website content for entrepreneurs who purchase domains through registries. Over the past year, e-commerce platforms such as Amazon and Shopify have released similar products targeted at digital retailers selling through their platforms.
Small business owners aren't starved for options when it comes to AI, but not every platform is right for every business. Additionally, companies may use client data to further their own goals. Choosing the right option is necessary to promote growth. Entrepreneurs should therefore carefully consider the pros and cons before committing to her AI services for large companies, especially those that limit their services to customers who have already paid for the platform. .
