As White Valentine's Day approaches, French beer brand 1664 has partnered with 16 Hong Kong-based restaurants to give consumers a special dining experience with 1664 brand ambassador Hong Kong singer Hinsu Chan (pictured). We have started a raffle to win.
The raffle, also known as “Hins Cheung x 1664 dine in the city,” is available until March 14, 2024, also known as White Valentine’s Day. Consumers who purchase a 1664 Brut Combo at a designated bar or restaurant will have a chance to enter a prize draw. 10 winners will be chosen to join Cheung for a special luncheon on a designated day.
Chan said that through the “Dine in the city” campaign, he hopes to build a stronger relationship with fans and directly thank them for their support over the years. 1664 Brut is inspired by the craftsmanship of French winemaking. Infused with the crisp, dry, sparkling finish of French Brut, it is extremely drinkable and refreshing. Flowers and Grapes It is fragrant and pairs perfectly with a variety of dishes,” Chong said.
“This time, many French restaurants will be serving 1664 Brut.” Discover how 1664 Brut enhances the flavors of a variety of gourmet cuisines.We look forward to experiencing the deliciousness with a twist. 1664 Brut is going to make an offer,” Cheung added.
MARKETING-INTERACTIVE has contacted 1664 for more information.
Don't miss: 1664 Brut makes waves in Hong Kong with OOH ad featuring Hins Cheung
In fact, Cheung has appeared in several 1664 campaigns over the past year. Back in September of last year, 1664 launched a citywide campaign featuring Chong to promote 1664 Brut Cans.
As part of the campaign, a series of out-of-home (OOH) advertisements were displayed in Tsim Sha Tsui and Causeway Bay. A promotional video in which Chan introduces 1664 Brut's can and bottle packaging was also released on the brand's Facebook and Instagram accounts. Both can and bottle packaging are wrapped in the signature champagne gold and blue hues.
Videos, posters, outdoor LED walls and signage were also available in locations adjacent to the Mansion House area in Tsim Sha Tsui. His LED sign at the Kimberley Center in Causeway Bay displayed visuals of the 1664 Brut Can launch. Through this major expansion, 1664 aims to establish a strong presence in key strategic locations to ensure maximum visibility and generate buzz for the grand launch of the 1664 Brut 500ml can. Ta.
Taking place on June 26th, Content360 Hong Kong is a two-daily stream extravaganza with the theme of “Content that captivates.” Join fellow marketers to learn about his AI in content creation, content and commerce integration, cross-border targeting, and discover his recipe for success in the world of content marketing.
Related article:
1664 Blanc and fashion brand DEMO highlight a “fashion twist” in new campaign
Carlsberg Group Refreshes the Look of its Iconic 1664 Blanc Beer
Khun Tho participates in Kronenburg 1664 and an improved bottle is announced.
