denver, March 4, 2024 /PRNewswire/ — AdCellerant, a leading marketing technology and services company headquartered in denver, coloradois excited to announce the acquisition of Blue Orchid. Blue Orchid provides revenue-enhancing services and technology for our partners' ad operations processes and execution, and provides inventory management and distribution expertise. Blue Orchid services improve campaign performance and the efficiency of the rest of the stack, contributing to healthy revenue.
Integrating Blue Orchid's expertise and customer portfolio into AdCellerant's dynamic product suite will strengthen the company's capabilities and broaden its service offering. This strategic move is part of AdCellerant's continued efforts to remain at the forefront of the rapidly evolving digital marketing landscape.
Key highlights of the acquisition
- Integrated technology advancements. AdCellerant partners can now manage their owned and operated campaigns with AdCellerant and integrate them into Ui.Marketing. This seamless integration provides partners with all their digital advertising products available in a single proposition solution, order management system, and reporting dashboard via Ui.Marketing.
- Expansion of service content. This merger opens the door to a wide range of services, including managing owned and operated campaigns on partner websites and managing unsold ad inventory revenue on partner websites, all with the goal of increasing efficiency, revenue, and profitability. Guaranteed.
- An award-winning team collaboration. Clients benefit from working with AdCellerant's award-winning industry experts, ensuring they receive unparalleled insight, guidance and support throughout their marketing efforts.
- Streamlined campaign management. This integration provides a unified platform through Ui.Marketing that streamlines sales, order fulfillment, campaign management, and reporting in a single user interface.
- Consistent optimization strategy. AdCellerant implements standardized optimization strategies to ensure campaign consistency and maximum performance for advertisers' campaigns.
- Monetization opportunities. Clients have access to AdX and Header Bidding functionality, allowing them to effectively monetize unsold inventory and diversify their revenue streams.
“This strategic move reinforces our commitment to providing cutting-edge solutions to our customers,” he said. shelby carlson, COO and Co-Founder of AdCellerant. “Integrating Blue Orchid's capabilities strengthens our position in the market and allows us to deliver even more value to our partners.”
“We are very pleased to announce the recent integration between Blue Orchid and AdCellerant. This is an important milestone and we are honored to partner with such a leading company in the industry,” he said. Devin Yeager, Co-founder and CEO of Blue Orchid. “This union will provide the resources and support we need to better serve our customers. With this expanded team, we will accelerate innovation and bring more powerful tools to our valued customers.” We are excited about the possibilities of this union and look forward to a future of continued growth and success. ”
The entire team at AdCellerant is excited about the opportunities and growth this acquisition will bring, and we remain dedicated to pushing the boundaries of digital marketing innovation.
About AdCellerant
AdCellerant provides businesses with access to high-quality digital marketing technologies and solutions through partnerships with media companies and agencies. AdCellerant is focused on delivering results and growth for businesses of all sizes, offering best-in-class technology and software, award-winning customer service, expert education, and superior operational support to ensure customer campaign performance. To do.
AdCellerant leverages its proprietary technology Ui.Marketing to effectively connect businesses with their ideal customers at the right time. Easy-to-use and agile digital advertising tools allow users to manage the entire buyer journey, from fast, accurate and comprehensive proposal creation to campaign performance. Everything within a single platform.
For more information or to schedule a demo, please visit: www.adcellerant.com.
About Blue Orchid
Blue Orchid is a managed advertising agency known for helping partners improve their advertising processes and execution. The acquisition by AdCellerant represents a strategic move to join forces and enhance the digital marketing landscape for our clients.
Media inquiries:
Megan Brito
Senior Vice President of Marketing
[email protected]
SOURCE AdCellerant LLC
