Signaling a significant move in the digital marketing landscape, Similarweb announced the acquisition of Admetricks, a leading advertising analytics company based in Santiago, Chile. Founded in 2012, Admetricks has helped transform the way brands advertise in Latin America by providing valuable display advertising insights and supporting multi-million dollar advertising campaigns.
Strategic synergies and global expansion
“Admetricks' excellence in display advertising intelligence is a natural fit with Similarweb's strengths, helping our customers understand how to align their media budgets and improve the reach of their display ads,” said CEO of Similarweb. Or Offer says. The acquisition will take Admetricks' capabilities to the global stage, benefiting both regional and global brands. Admetricks' integration into Similarweb promises a more comprehensive solution for marketing and advertising strategies across various channels.
Empowering the tech community and data enthusiasts
Felipe del Sol, CEO of Admetrics, emphasized the company's pride in its achievements over the past decade and its contribution to Chile's burgeoning technology scene. The merger with Samelweb is more than just a corporate move, it is a coalition of “data enthusiasts” committed to powering digital marketing data analytics. Admetricks introduces its flagship product, Admetricks Ad Intelligence and Media Planner, enriching the Similarweb portfolio and providing clients with unparalleled insight into competitor ad spend and strategic media planning.
Seamless integration and future proofing
The technology integration of Admetricks and Similarweb lays a solid foundation for a seamless merger and promises an exciting future for digital marketing analytics. Both companies are poised to offer more robust solutions for analyzing and optimizing marketing and advertising strategies, benefiting a wide range of customers across industries including automotive, banking, and telecommunications. This merger not only represents growth for Similarweb and Admetricks, but also demonstrates Latin America's innovation potential on a global scale.
This strategic acquisition will reshape the digital marketing landscape and provide brands and advertisers with enhanced capabilities to navigate the complexities of online advertising. By combining the strengths of Similarweb and Admetricks, the future of digital marketing analytics is brighter than ever and sets a new benchmark for industry success.
