Incubator, a leading company in the field of digital marketing, has officially appointed Jacques van Niekerk as its new global CEO, marking significant leadership changes designed to guide the company through a period of radical change and expansion. I showed it. Van Niekerk, who has had an illustrious career spanning various aspects of the marketing industry, replaces Lars Lehne and aims to anchor Incubeta at the forefront of the digital marketing evolution.
Broad background and strategic vision
Van Niekerk's career in marketing is both diverse and distinguished. His tenure includes foundational roles and leadership positions at Acceleration, WPP Digital, Wunderman Thompson, and most recently his Edisen. His experience was further enriched by his period as a non-executive director at Incubeta, during which he gained in-depth knowledge of the company's operations, culture and strategic direction. This blend of industry expertise and in-house insight positions Mr. van Niekerk as the ideal candidate to chart the future direction of the incubator.
Embrace change and innovation
Under Van Niekerk's leadership, the incubator will focus on leveraging the latest data, AI and cloud technologies to redefine the parameters of digital marketing. “It’s not so much about digital marketing as it is about marketing in the digital world,” Van Niekerk said, emphasizing the shift to a more integrated, technology-driven approach. His vision for Incubeta is one of growth, innovation and excellence in service delivery, aiming to not only meet but exceed the evolving needs of customers around the world.
build a legacy of success
Van Niekerk’s transition to leadership comes as the incubator prepares for further expansion and innovation. His appointment has been welcomed with enthusiasm by the Incubator's team and partners, including Chief Business Officer Mike Ossendriver, who praised Van Niekerk's deep understanding of the company and its culture. The focus will be on strategic initiatives, global presence, and fostering a culture of collaboration and creativity as the incubator navigates the complexities of the modern marketing environment. With Mr. van Niekerk at the helm, Incubeta will continue its successful trajectory and advance the future of digital marketing.
