Estrella Galicia has hired creative communications agency Frank PR on an employment contract following a three-way competitive bidding process.
The agency's task is to design and implement campaigns to increase awareness of Spanish beer brands in the UK. It also includes promoting Estrella as a pairing with Spanish cuisine and leveraging global sporting partnerships with McLaren F1 and MotoGP.
Suzanne Surridge, Senior PR Director at Frank, who manages the account, said: “Estrella Galicia is a dream client for us, a truly authentic brand with exciting and diverse campaigns, pushing the boundaries and having fun.”
“The chemistry with the team was there from day one and it’s clear that we will be truly collaborative partners. We are already obsessed with making the creative magic happen and it all comes to fruition.” I can’t wait to see it.”
Lindsay Castling, Senior Brand Marketing Manager at Estrella Galicia, added: “We had admired Frank's creative campaigns from afar, but as soon as we were introduced to the team, we knew they were a perfect fit for his Estrella Galicia.
“We needed a partner we believed would challenge us and bring bold new thinking. Frank provided just that. We are proud of the team's track record. We're impressed and they're meeting our expectations. It's going to be a great year for the brand.”
source communications I had an account before. PRWeek UK contacted the agency, but Mr Source declined to comment.
Founded in 1906, Estrella Galicia is a family-owned brewery located in Galicia, Spain. This joins Frank's client roster alongside Weetabix, Innocent and Škoda. JagermeisterRiverford Organics, Guide dogs and Herbalife.
