For businesses just starting to explore the world of email marketing, Mailchimp is a solid choice. Even if you've never used an email marketing platform before, this platform is very easy to learn and use. Easily find all the features you need to start creating and running email campaigns right from your dashboard.
Mailchimp's free plan lets you get started risk-free. This plan allows 10,000 sends and up to 2,000 contacts per month. It has everything you need to run effective email marketing campaigns, including a drag-and-drop email editor, customizable templates, detailed tag-based audience segmentation, and several automation tools. I was very impressed.
In case your business grows beyond the free plan, Mailchimp offers multiple paid plans to fit almost any budget. Paid plans offer multi-user accounts, an extensive knowledge base, marketing automation, A/B testing, and analytics tools. Mailchimp plans also allow you to create and publish email campaigns, landing pages, pop-up forms, Google remarketing ads, and Facebook and Instagram ads. Mailchimp offers 75 templates, custom analytics and data reporting options through an audience analytics dashboard, advanced segmentation options, SMS marketing, and additional ecommerce automation features.
Mailchimp also has artificial intelligence built into its platform. The email content generator uses GPT AI technology to allow customers to create marketing campaigns based on the audience's industry and the campaign's marketing intent. You can also add your brand voice. In addition, users can leverage Intuit Assist, a generative AI assistant that uses natural language prompts to create content and leverage knowledgeable insights to help develop marketing strategies. By understanding your brand, its history, audience, and existing customers, Intuit Assist provides guidance to users and provides personalized recommendations, including improving the writer's tone, lengthening or shortening content, and more. We support content creation. This seamless integration means users don't have to waste time learning new tools. Intuit Assist is built into the program and works naturally with your existing workflow.
We love that Mailchimp has partnered with Wix.com to enhance their marketing capabilities during the busy holiday season. The partnership will integrate “Buy with Prime”, advanced generative AI and SMS capabilities into his Mailchimp service, giving users more tools to target, personalize and automate their campaigns. This partnership enables seamless synchronization of customer data and helps create personalized campaigns based on real-time behavior.
