SportsShoes.com, the UK's leading online running shoes, running clothing and outdoor gear retailer, has announced a new partnership with e-commerce provider Visualsoft.
Founded in 1982, SportsShoes.com offers customers more than 17,000 products from 150 global running and outdoor brands.
The company is an early adopter of a digital-first strategy, keenly aware of the role of influencers, content, and authenticity in leveraging new customers and increasing loyalty, and looking to use Visualsoft to power its affiliate marketing. is.
With so many brands focusing on deep discounts and coupon codes, SportsShoes.com aims to develop its brand and identity as the running and fitness guru. The company wants to attract avid everyday running and fitness enthusiasts who want a trusted retailer and believe Visualsoft is their provider.
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Dan Cartner, Director of Marketing at SportsShoes.com said: “I wanted a partnership rather than just a vendor, and I'm already impressed with Visualsoft's industry knowledge and customer service. As a large retailer, we can't afford long integration periods, but Visualsoft is completely seamless and minimally impactful. Their approach is highly aligned with our vision and growth strategy, helping us develop the SportsShoes.com brand, expand our growing customer base, and build loyalty. We look forward to working together to improve the game.”
Antony Hoyland, Vice President of Business Development at Visualsoft, said: “We’re thrilled to announce our partnership with SportsShoes.com, the UK’s number one online running retailer. This marks an important step in our mission to innovate and improve the e-commerce landscape. ” This collaboration leverages Visualsoft’s cutting-edge affiliate marketing strategy and SportsShoes.com’s renowned expertise in the running retail industry, expanding SportsShoes.com’s footprint (pardon the pun) and expanding SportsShoes.com’s footprint (pardon the pun). We look forward to reaching more athletes and fitness enthusiasts. ”
SportsShoes.com has a presence in the UK market as well as Europe, and Visualsoft will work across the continent to accelerate growth in emerging markets.
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