San Francisco, California – Custom Legal Marketing, a law firm marketing firm with offices in San Francisco, California and Tampa, Florida, has released a new video on using Schema for lawyers. This is the latest episode of the Schema for Lawyers series, which was released on YouTube last summer.
In this video, Jason Bland, co-founder of Custom Legal Marketing, explains how video schema can help drive search traffic directly to your law firm's website instead of your YouTube channel We talk about how you can bring a strategic advantage to your law firm to bring more value to your business. Clients can go directly to your company's website, rather than your YouTube channel or other video platforms.
The importance of video schema markup is the central point discussed in the video. Applying this markup to your video pages will increase your video content's chances of appearing in search results.
This video also explains how to use video schema markup to optimize your video content for Google's search algorithms. This will help Google recognize your law firm as a trusted source of high-quality video content, increasing your chances of showing up in video search results.
An integral part of this video is a hands-on approach to applying video schema markup using WordPress SEO plugins. This step-by-step guide walks viewers through editing their video page, working with schema settings, and adding important details like a title, video length, and a link to the video source.
The “Video for Schema” episode is the final part of Custom Legal Marketing's multi-month series helping law firms leverage schema markup. A new video is in the works to guide lawyers and law firm marketing directors on other aspects of search engine marketing.
Other videos in Custom Legal Marketing's Schemas for Lawyers series include:
The Schema for Lawyers series is available on Custom Legal Marketing's YouTube channel. You can also find short clips from this series on Instagram and TikTok.