Coinbase's mission is to: Increase economic freedom around the world, and we couldn't do this without hiring the best people. We are a group of hard-working achievers deeply focused on building the future of finance and Web3 for users around the world, including trading, storing, staking, and using cryptocurrencies. You know those people who always lead group projects? That's us.
There are a few things we look for in every hire we make at Coinbase, no matter the role or team. First, we look for candidates who can work in this field. culture Like us, we default to trusting, accepting feedback, and confusing ourselves. Second, we expect all employees to be committed to our efforts. Mission-focused approach to our work. Finally, we are looking for people who are excited about learning about and practicing cryptocurrencies. Because they are the people who enjoy the intense moments in our sprint-and-recharge work culture. We are a remote-first company and want to hire the best talent around the world.
Ready to start #LiveCrypto? Who are you:
- You have positive energy. You are optimistic about the future and determined to get there.
- Never get tired of learning. I want to become a professional in cutting-edge technologies such as DeFi, NFT, DAO, and Web 3.0.
- We value direct communication. You are both an active communicator and an avid listener. To be honest, you can't have one without the other. You take honest feedback in stride and see every setback as an opportunity for growth.
- You can pivot on the fly. Cryptocurrencies are constantly evolving, and so are our priorities. What you worked on last month may be different than what you work on today, and that excites you. You're not looking for a boring job.
- You have a “can do” attitude. Our team produces high-quality work on a quick schedule. Don't be afraid if you have problems. Rather, you can take 100% responsibility for achieving our mission.
- You want to be part of a winning team. We are stronger when we come together and you are the one who accepts being pushed out of your comfort zone.
Coinbase is seeking an Affiliate Marketing Manager to lead and support the strategy and execution of our growing global affiliate program. In addition to working directly with our affiliate marketing agency to grow user acquisition, you will work with cross-functional partners to level up reporting and programmatic capabilities. The right candidate will have experience managing affiliate programs, as well as strong or extensive experience working with cross-functional partners to ensure execution and prioritization of key channel initiatives. The ideal candidate will have experience running a cryptocurrency or fintech affiliate program.
What you do (i.e. job duties):
Affiliate Partner Relationships + Agency Management:
- Build and maintain strong relationships with major CB-owned affiliate partners such as NerdWallet, Investopedia, and more.
- Leverage your contacts to onboard influential new affiliates and provide them with the resources and information they need.
- Serves as the primary point of contact for inquiries and support regarding CB-owned affiliates.
- Work closely with affiliate marketing agencies to help manage global affiliate programs and execute channel strategy. Also:
- Agency optimization coaching and review
- Support recruitment of key affiliates to the program
- Reports on the performance of individual campaigns and provides recommendations for future activities.
- Manage monthly verification of affiliate commissions
- Send instructions and regular communications to affiliates. promotions, product launches, etc.
Campaign management:
- Strategize, plan, and execute affiliate marketing campaigns to meet quarterly OKRs.
- Monitor campaign performance, analyze data, and implement optimization strategies.
- Ensure affiliates adhere to brand guidelines and compliance standards.
Analysis and reporting:
- Analyze affiliate performance data regularly to identify trends and areas for improvement.
- Create and present performance reports to internal stakeholders and affiliate partners.
- Optimize your campaigns and maximize ROI using data-driven insights.
Negotiation and contract management:
- Negotiate terms and commission structures with new and existing affiliate partners.
- Draft and manage affiliate agreements to ensure clear expectations and compliance.
Collaborate with cross-functional teams:
- You'll work closely with product and data teams to build new capabilities to level up affiliate marketing and measurement.
- Work closely with the legal department to ensure program compliance.
- To support our affiliate efforts, we provide insights and collaborate with promotional materials.
- Work with internal and external creative teams to create bespoke affiliate creative and copy requests.
Stay informed about industry trends:
- Stay up to date on industry trends, competitor activity, and new opportunities in affiliate marketing.
- Recommends and implements best practices to remain competitive in the marketplace.
- Share knowledge about industry trends, competitor activities, innovations and opportunities in the affiliate field
What we are looking for in you (i.e. job requirements):
- 5+ years of experience in affiliate marketing.
- Understand affiliate tracking platforms
- Proficient in leveraging data visualization tools such as Looker to manipulate data and extract insights.
- Strong attention to detail and ability to work towards tight deadlines.
- Take initiative, consistently go above and beyond, and actively participate as part of a cross-functional team.
- Excellent written and oral communication skills
Nice to have:
- Fintech or crypto product marketing experience
- Experience launching additional products in affiliate programs.
- Agency management experience
Position ID: P55145
Payment Transparency Notice: Target annual salary for this position is as follows, depending on location: Full-time offer from Coinbase also includes: Target Bonus + Target Capital + Benefits (Includes Medical, Dental, Vision, 401(k)).
Salary range:
$127,075—$149,500
Coinbase is committed to diversity in our workforce and is proud to be an equal opportunity employer. All qualified applicants are welcome to participate based on race, color, religion, creed, sex, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation, or applicable law. Receive consideration for employment without regard to any other protected basis. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state, and local laws. For US applicants, you can view Pay Transparency, Employee Rights, and Notice of Rights by clicking on the corresponding link. Additionally, Coinbase participates in the E-Verify program in certain locations as required by law.
Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you require a reasonable accommodation due to a disability in any part of the employment process, please fill out this recruitment form and let us know what your request is and your contact information. To quickly access screen reading technologies compatible with this site Click here to download Free compatible screen reader (Free step-by-step tutorial here).
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