The Affiverse AMPLIFY Virtual Summit is approaching and we're counting down the days until the event takes place. March 19th and 20. We are proud to spotlight David Pickard, CEO of Phonexa UK, who will join many other industry giants speaking at this year's digital event. David speaks on the panel: Incrementality and Tracking: The need for a paradigm shift around incremental UPLIFT and accurate tracking to build sustainable growth. This panel features powerful figures explaining how inefficient tracking can reduce incrementality and what to do about it. From first click to last click to post-sale promotions, we'll talk about everything you need to know to make the most of your partnerships to advance and scale your growth this year.
About Fonexa
Phonexa was founded on the idea that you don't have to accept things as they are. By creating lead generation solutions that measure marketing performance, we empower businesses and customers with solutions that improve work and everyday life. Phonexa is the foundational technology that powers the consumer lead and call lifecycle. Manages strategic partnerships and delivers customized campaigns designed to meet an advertiser's CPA goals across campaigns, while also striving to improve the user experience.
we asked Talar Malakian, CMO of Phonexa, answers some questions ahead of AMPLIFY 2024.
Q. What motivates Phonexa to sponsor AMPLIFY SUMMIT 2024?
a. Amplify Summit is a great place to connect and educate affiliate marketers, and more importantly, learn about problems to better iterate, improve, and deliver solutions. . Phonexa is performance marketing software made by affiliate marketers, for affiliate marketers. With our industry-leading tracking and distribution solutions for calls, leads, clicks, emails, and more, we're always looking for engaging ways to engage with our community and help affiliate marketers take their programs and campaigns to the next level. looking for.
Our touchpoints with Affiverse x Amplify Summit over the years have been great. Phonexa UK CEO David Pickard recently appeared on the Affiliate Marketing Podcast with Affiverse founder Lee-Ann Johnstone and gave valuable insight into the important role lead generation plays in the affiliate marketing ecosystem and effective approaches to affiliate management. When we revealed it, we got great feedback.
This year we plan to expand our partnership with Affiverse. Stay tuned for more helpful and informative content across Affiverse channels in the future.
Q. What is the appeal of sponsoring a digital event rather than a physical event?
a. Phonexa is a global company with headquarters in the United States, United Kingdom, Canada, and Ukraine. Our clients and partners are industry leaders around the world. We recognize that neither we nor our global consumer base can be everywhere at the same time. So what better way to gather information, learn, network, and drive new business online than by doing it online? While physical events are always great and can stand the test of time, we also understand the value that digital events can bring, especially for affiliate communities that are already digital natives. Digital events transcend borders and bring us closer to communities that were previously inaccessible. Accessibility means wider reach, flexibility, and scalability. We've met some of the top performing affiliates at digital events over the years.
Q. Are there any specific aspects of AMPLIFY that make it particularly appealing to you?
A. We love the potential of Amplify Summit. We directly target affiliates and affiliate managers working in any industry. Events often try to be everything to everyone, but in order to attract the right audience, it's even more important that your event is highly focused and niche. In addition to the branding and visibility that sponsorship brings, we especially love the Amplify Summit agenda. The content and programs are great, with a carefully selected selection of promoted speakers and workshops from companies that manage millions in revenue. Phonexa also operates within the same ecosystem and is happy to hear success stories from our current partners as well as potential partnerships we may build in the future.
Q. What was your biggest learning from 2023 and what exciting plans can you share for 2024?
a. Phonexa's technology team is constantly working hard to innovate and build custom solutions across our products to optimize and enhance the performance of your marketing automation campaigns. There are some exciting updates across our product suite.
We are excited to release a new and improved version of our cloud phone system product, Cloud PBX, that powers both performance marketers and customer contact solution centers alike.
E-Deliver, our email and SMS marketing solution, is equipped to be more robust than ever by allowing affiliate marketers to send emails to SMTP relays, make calls, We are improving our retargeting efforts for leads and generated traffic.
Our automated accounting product, Books360, has also set up several key integrations with top payment providers such as Corpay, PayPal, Stripe, and Tipalti, allowing customers to automatically pay publishers and easily pay buyers. I am able to make a claim.
AMPLIFY 2024 – Get everything you need to stay ahead of change and trends
AMPLIFY has been carefully selected to ensure customer satisfaction. actionable insights helps you concentrate Growing Affiliate Program Results. Our speakers will pinpoint and explain the tools, strategies, and tactical frameworks you can use to stand out.
Get on-demand tickets for just £49:
- All content from both days can be accessed on-demand.
- Prioritize sessions that are most valuable to you
- Take your time to catch up on each session and replay the parts you missed to relive your daily conversations.
- Join us for a private ASK ME ANYTHING networking session. Exclusive to On Demand ticket holders, our industry experts can help you prioritize and overcome current challenges in your affiliate program.
reserve a seat
