Ancaster Group is increasing its digital communications efforts across all 14 sales sites to reach more new and used car sales leads and maximize conversions with the introduction of AI-powered email alerts.
Led by digital marketing firm Marketing Delivery, the service will replace multiple, labor-intensive and time-consuming lead management processes with AI-powered email alerts.
Ancaster Group sells new and used cars with locations in South London, West London, Surrey, Kent and Berkshire. The group, which represents six volume brands, must continually manage an extensive and complex database of current and prospective customers.
Marketing Delivery's VoiceBox software supports digital interactions with prospects through a suite of messages including bespoke post-inquiry touchpoints, lost sales, inventory alerts, self-service email campaigns, and organic social media. .
This will enable Ancaster to leverage the latest lead and supply data held within the group's lead management system Dealerweb to alert potential customers to new vehicle inventory that meets their requirements. When relevant inventory enters a retailer's inventory, Inventory Alert issues a customized automated email notifying prospective buyers of a new match with their desired vehicle.
The easy-to-use self-service platform allows Ancaster's marketing department to send a full suite of ad-hoc email campaigns and automated marketing messages that match the company's identity, aligning branding across communications. Self-service social media functionality within VoiceBox allows you to proactively schedule organic content across your Ancaster Meta and LinkedIn profiles.
Ancaster Marketing Director Carly Keeler said: “During the pilot phase, automated emails were a great success for our sales team to follow up with. We now use a self-service element for weekly email updates.” Data from our DMS and CRM systems. Being able to import data directly has made life much easier for the marketing department. ”
