Business Wire India
Mumbai (Maharashtra) [India], March 6: In today's evolving world, consumer attention is largely shifting towards digital platforms rather than traditional ones. The world of digital marketing will be a field powered by data, augmented by automation, optimized by analytics, and always with the customer at the center. Kellogg Executive Education, ranked #1 in Marketing by US News & World Report 2023, recognizes the pivotal role of digital marketing in this economy and launches the “Graduate Certificate in Digital Marketing” program . The program is launched in partnership with his Emeritus, a global leader in providing accessible, cost-effective, quality education.
This nine-month program is designed for senior and mid-career professionals who want to learn how to align their organization's marketing strategy with business goals, capitalize on marketing opportunities, and drive process improvement. It's also perfect for traditional marketers and corporate communications professionals who want to develop their digital marketing capabilities or are considering a transition to digital marketing.
According to an expert market research report, the Indian digital marketing market reached a value of USD 5,118.55 million in 2023. The market is further estimated to grow at a CAGR of 30.3% between 2024 and 2032 and reach a value of USD 55,372.78 million by 2032. The main driver of the market is the increasing affinity of media towards digital channels due to the increasing global population.
This is evidence of the growing demand for digital marketers who understand the role of technology in this industry. Modern marketing is a combination of insight gathering and analysis, combining the hard skills and strategic thinking needed to drive business outcomes. Kellogg Executive Education's Graduate Certificate Program in Digital Marketing is designed to help participants leverage digital tools and technology to accelerate the growth and reach of their companies.
This 9-month immersive program is designed to help participants gain a comprehensive overview of digital marketing and its tools, and gain the latest skillset to stay ahead of the crowd . It includes a series of pre-recorded videos for self-paced learning from Kellogg's top faculty, live webinars from digital marketing experts, and real-world applications such as capstone projects and marketing simulations. Modules in this program include Digital Marketing Fundamentals, Frameworks for Marketing in a Digital World, Understanding Customer Insights, Ethnography, Social Data Mining, Customer Segmentation, Behavioral Marketing, Search Engine Optimization, etc. will appear.
Key points of this program are:
* Gain a start-to-finish perspective on the strategies and implementations you need to become a professional digital marketer.
* Gain hands-on experience in important digital marketing skills such as SEO, SEM, social media, email marketing, and display advertising
* Learn how to optimize your growth marketing and customer acquisition strategies using metrics like conversion optimization, A/B testing, attribution, experimentation, and more
* Develop an impactful advertising strategy on social media using content you plan, create, and promote yourself.
* Participate in career-focused webinars and challenges designed to accelerate your professional development in digital marketing
Commenting on the launch of the program, Mohanbir Sawhney, McCormick Foundation Technology Chair, Associate Dean for Digital Innovation, and director of the program, said: To help you succeed as a product manager, whether participants are already working in the field or are transitioning from an adjacent field, this immersive program provides the end-to-end experience needed to become a professional product manager. provides participants with strategic and tactical skills and develops a wide range of skills. Get an overview of the product management landscape and get certified in product management tools and methodologies. ”
Commenting on the launch of the program, Mr. Mohan Kannegal, CEO Emeritus, India and Asia Pacific said, “We are excited to launch the program. The world of digital marketing is rapidly evolving as consumers turn their attention to the digital world. We believe this program will enable participants to leverage a variety of tools to optimize their tasks and scale faster, while maintaining a high level of relevance. Putting pressure on the competitive market allows digital marketers to bring in new perspectives and create unique campaigns that grow their organizations. ”
The 9-month program starts on March 21, 2024 and costs 2,87,000 INR + GST. Upon successful completion of the program, Kellogg Executive Education will provide participants with a verified digital certificate of completion. Participants will be assessed across her nine content areas and receive a certificate of completion.
Professionals can find detailed information about the program here.
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