In an era dominated by digital platforms, Kellogg Executive Education is highly regarded for its marketing expertise. “Postgraduate Certificate in Digital Marketing” Program in collaboration with Professor Emeritus. This strategic measure is aimed at mid-career professionals and aims to digitally strengthen his marketing skills while bridging the gap between marketing strategy and business goals.
Revolutionizing digital marketing education
With a nine-month curriculum, this program promises an immersive learning experience. It's a combination of self-paced, pre-recorded videos from Kellogg's top faculty and live his webinars featuring digital marketing experts. Participants will delve into digital marketing fundamentals, customer insights, SEO, and more, culminating in a capstone project and marketing simulation. This approach not only provides a comprehensive understanding of digital marketing tools, but also equips learners with the latest skills to stay competitive.
Drive business results
Mohanbir Sawhney, associate dean of digital innovation at Kellogg, said the program focuses on leveraging Kellogg's thought leadership to develop the hard and soft skills needed for product management and digital marketing success. I emphasized that Similarly, Emeritus India and APAC CEO Mohan Kannegal highlighted the program's potential to adapt to the dynamic digital marketing environment and enable participants to optimize their tasks, scale their operations and remain competitive.
Accessibility and impact
Scheduled to start on March 21, 2024 and priced at INR 2,87,000 + GST, the program aims to make quality education accessible and impactful. Upon completion, participants receive a verified digital certificate indicating they have mastered the course content. This certification proves you're prepared to navigate the complexities of the digital marketing world and drive meaningful business results.
As the field of digital marketing continues to evolve, Kellogg Executive Education and Emeritus are poised to play a pivotal role in shaping the future of marketing education. The companies' joint program not only meets the current market demand for skilled digital marketers, but also trains professionals who can lead the transformation of business strategies for the digital age.
