Kellogg Executive Education Professor Emeritus collaborates with PGC to launch digital marketing program

Mumbai, Maharashtra, India – Business Wire

In today's evolving world, consumer attention is largely shifting from traditional platforms to digital platforms. The world of digital marketing will be a field powered by data, augmented by automation, optimized by analytics, and always with the customer at the center. Kellogg Executive Education, ranked #1 in Marketing by US News & World Report 2023, recognizes the pivotal role of digital marketing in this economy and launches the Graduate Certificate in Digital Marketing program . The program is launched in partnership with his Emeritus, a global leader in providing accessible, cost-effective, quality education.This nine-month program is designed for senior and mid-career professionals who want to learn how to align their organization's marketing strategy with business goals, capitalize on marketing opportunities, and drive process improvement. It's also perfect for traditional marketers and corporate communications professionals who want to develop their digital marketing capabilities or are considering a transition to digital marketing. According to an expert market research report, the Indian digital marketing market reached a value of USD 5,118.55 million in 2023. The market is further estimated to grow at a CAGR of 30.3% between 2024 and 2032 and reach a value of USD 55,372.78 million by 2032. The main driver of the market is the increasing affinity of media towards digital channels due to the increasing global population.This is evidence of the growing demand for digital marketers who understand the role of technology in this industry. Modern marketing is a combination of insight gathering and analysis, combining the hard skills and strategic thinking needed to drive business outcomes. Kellogg Executive Education's Graduate Certificate Program in Digital Marketing is designed to help participants leverage digital tools and technology to accelerate the growth and reach of their companies.This 9-month immersive program is designed to help participants gain a comprehensive overview of digital marketing and its tools, and gain the latest skillset to stay ahead of the crowd . It includes a series of pre-recorded videos for self-paced learning from Kellogg's top faculty, live webinars from digital marketing experts, and real-world applications such as capstone projects and marketing simulations. Modules in this program include Digital Marketing Fundamentals, Frameworks for Marketing in a Digital World, Understanding Customer Insights, Ethnography, Social Data Mining, Customer Segmentation, Behavioral Marketing, Search Engine Optimization, etc. It will be. Key points of this program are: Get a start-to-finish perspective on the strategy and implementation you need to become a professional digital marketer

• Gain hands-on experience in key digital marketing skills such as SEO, SEM, social media, email marketing, and display advertising
• Learn how to optimize your growth marketing and customer acquisition strategies using metrics like conversion optimization, A/B testing, attribution, experimentation, and more
• Develop an impactful advertising strategy on social media with content you plan, create, and promote yourself.
• Attend career-focused webinars and challenges designed to accelerate your professional development in digital marketing.

When I commented on the launch of the program, Mohanbir Sawhney, associate dean for digital innovation, McCormick Foundation technology chair, and director of the program, said: Said, “The program leverages Kellogg's thought leadership to provide participants with best practices, frameworks, hard and Leverage your soft skills. This immersive program will equip participants with the end-to-end strategic and tactical skills needed to become a professional product manager, develop a broad overview of the product management landscape, and develop product management tools and methodologies. Certification can be obtained. ”When I commented on the launch of the program, Mohan Kannegal, CEO Emeritus, India and Asia Pacific, said: “We are excited to partner with a leading global institution like Kellogg Executive Education to launch this cutting-edge program that will have a significant impact on digital marketing professionals and consumers. The world of digital marketing is rapidly evolving as attention turns to the digital world. This program allows participants to leverage a variety of tools to optimize their tasks and scale up faster. We believe it will help you stay ahead of the game in a high-pressure, competitive market. It will help digital marketers bring a fresh perspective to create unique campaigns that grow their organizations.”The 9-month program starts on March 21, 2024 and costs 2,87,000 INR + GST. Upon successful completion of the program, Kellogg Executive Education will provide participants with a verified digital certificate of completion. Participants will be assessed across her nine content areas and receive a certificate of completion.Professionals can find detailed information about the program here.About Kellogg Executive EducationKellogg Executive Education helps business leaders accelerate growth for themselves, their teams, and their organizations. Our renowned faculty, comprised of the world's best researchers, educators, and practitioners, provides practical insights that participants can immediately apply. We provide a collaborative and immersive environment for executive development programs, serving a wide variety of companies and executives across a myriad of industries and geographies.About honorEmeritus collaborates with IIM Lucknow Executive Education, IIM Calcutta Executive Education, ISB Executive Education, Harvard Business School (HBS), MIT Sloan, Columbia Business School, and Kellogg Executive Education in India, Singapore, Dubai, and other parts of the world. We offer customized open programs. , Berkeley Executive Education, and Wharton Executive Education. Our world-class executive education programs, facilitated by renowned program experts, provide immersive learning experiences that integrate practical insights and practical business applications, and are delivered in a variety of formats. In-class, online, and blended programs. Emeritus Group has over 1,750 employees worldwide with offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London and Dubai. The company is backed by the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, GSV Ventures, Peak XV, Bertelsmann, CPPIB, Accel, and SoftBank Vision Fund 2. For more information, please visit https://emeritus.org/.

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