Email Marketing Leader Announces New Link Monitoring for Email Guardian Solutions
boston and San Mateo, California, March 6, 2024 /PRNewswire/ — Litmus, the leader in email marketing, announces the launch of link monitoring. litmus mail guardian, the only solution that proactively monitors emails for unexpected changes and broken links. As your email volume increases, this new feature detects potential issues before they negatively impact your subscribers' experience.and 86% of customers abandon a trusted brand after just two bad experiences, Broken links are more than just an inconvenience. Link monitoring is essential for marketers to create consistent, high-quality email interactions that build trust, increase loyalty, and drive revenue.
Email Guardian's Link Monitoring continuously checks link functionality within monitored emails and proactively alerts marketers when broken or slow-loading links are detected. Marketers can see the link journey, including the time it takes for redirects to load, and preview the landing page without leaving the email. Ultimately, link monitoring allows marketers to protect their reputations before and after making a submission.
This new feature is the latest addition to Litmus' Email Guardian monitoring solution, helping brands ensure successful engagement and a positive subscriber experience while avoiding potential subscriber loss or deliverability issues. This helps reduce the potential for lower engagement and lower click-through rates. Constant email monitoring is essential to marketing success, as any errors can frustrate your audience, cause them to unsubscribe, and cause your brand to lose revenue.and 25-35% of line revenuebrands can't afford to ignore effective email monitoring.
“With email volume tripling in the past three years alone, manual link testing has become an insurmountable challenge for marketers,” he says. Eric Nirenberg, CEO of Litmus. “Litmus Email Guardian's link monitoring enables marketers to send emails with confidence, protect brand reputation, orchestrate seamless customer journeys, and maximize email revenue in today's digital environment. Now, emails are more than just messages, they reflect your brand identity and commitment to your customers.Maximizing the impact of every send has become essential to a successful email marketing program .”
Only Litmus Email Guardian allows marketers to:
- Automatically monitor links in registered emails 24/7 without any manual effort.
- Proactively receive alerts when broken or slow-loading links are detected.
- Resolve critical issues before sending to ensure a seamless subscriber experience.
For more information about Email Guardian link monitoring, visit: www.litmus.com.
About the litmus test:
Litmus testing is how marketers make every submission count. It's a core component of the technology stack that allows you to create, personalize, test, review, secure, and analyze every email you send. Too many companies struggle with email personalization at scale, sending broken emails without realizing it and missing out on the deep insights needed to truly improve results.
Litmus gives you a better way to build, test, and trust every message you send. That's why more than 700,000 marketing professionals, including 80% of Fortune 100 companies, turn to us. This has allowed our company to achieve his 98% customer satisfaction rate. litmus. Make every submission count. ™
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