Litmus, the leader in email marketing, announced the launch of link monitoring in Litmus Email Guardian. It's the only solution that proactively monitors emails for unexpected changes and broken links. As your email volume increases, this new feature detects potential issues before they negatively impact your subscribers' experience. Broken links are more than just an inconvenience, as 86% of customers abandon a trusted brand after just two bad experiences. Link monitoring is essential for marketers to create consistent, high-quality email interactions that build trust, increase loyalty, and drive revenue.
Email Guardian's Link Monitoring continuously checks link functionality within monitored emails and proactively alerts marketers when broken or slow-loading links are detected. Marketers can see the link journey, including the time it takes for redirects to load, and preview the landing page without leaving the email. Ultimately, link monitoring allows marketers to protect their reputations before and after making a submission.
This new feature is the latest addition to Litmus' Email Guardian monitoring solution, helping brands ensure successful engagement and a positive subscriber experience, while also reducing the risk of subscriber loss and deliverability issues. This helps reduce the potential for lower engagement and lower click-through rates. Constant email monitoring is essential to marketing success, as any errors can frustrate your audience, cause them to unsubscribe, and cause your brand to lose revenue. With 25-35% of revenue at stake, brands can't afford to ignore effective email monitoring.
“With email volume tripling in the past three years alone, manual link testing has become an insurmountable challenge for marketers,” he says. Eric Nirenberg, CEO of Litmus. “Litmus Email Guardian's link monitoring enables marketers to send emails with confidence, protect brand reputation, orchestrate seamless customer journeys, and maximize email revenue. In today's digital environment, Emails are more than just messages. They reflect your brand identity and commitment to your customers. Maximizing the effectiveness of every send is essential to a successful email marketing program. It has become.”
Only Litmus Email Guardian allows marketers to:
- Automatically monitor links in registered emails 24/7 without any manual effort.
- Proactively receive alerts when broken or slow-loading links are detected.
- Resolve critical issues before sending to ensure a seamless subscriber experience.
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