The agency is responsible for comprehensive 360-degree digital marketing for the brand.
Media Care Brand Solutions, a full-service marketing agency, has been awarded the digital marketing mandate for Delhi-based ScoopMan Ice Creams & Cafe. As part of the partnership, Media Care will be responsible for driving the strategy for creative campaigns, content and video creation, social media platforms, influencer marketing, and digital advertising spend for the ice cream, dessert and cafe brands, and will also handle digital mandates. Masu. By the agency's Delhi and Mumbai teams.
Skopman's value proposition is to be the ultimate destination for all dessert lovers. The brand offers his 30 exquisite flavors of premium gourmet fresh cream milk ice cream infused with natural fillings and toppings, appealing to all age groups.
Yassin Hamidani, co-founder and director of Media Care Brand Solutions, said: “We are excited to join such a vibrant, energetic and popular ice cream, dessert and cafe brand as Scoopman. We look forward to working with Scoopman.” Further Expanding Ice Creams & Cafe's Digital Visibility, Awareness, and Activation Looking at today's consumer purchasing behavior, we are leveraging all the gears of content, activation, and experience to provide an integrated digital solution. must be activated, which provides business value. they. “
Priya Arora, Founder of Scoopman Ice Creams & Café, said: “As audience behavior changes and digital activity increases, we are excited about digital's non-linear consumer journey and better targeting. We aim to occupy the higher mind space of consumers by leveraging the We are delighted to have Media Care on board as our digital partner. We are confident that Media Care will further strengthen its digital presence with its impactful and innovative solutions. We look forward to this partnership as we expand exponentially around the world. We sell to North India and other southern regions through our franchised and company owned stores. ”
Currently, the brand is present in Delhi's Sector 3 Rohini, Sector 24 Rohini and Pacific Mall in Dwarka. The brand is scheduled to open its fourth store in Pitampura and fifth store in Unity One Mall, NSP, Delhi, in March 2024. The brand aims to add 50 stores across Delhi-NCR region by 2026.
“At Media Care, our core services are built on the foundation of creating meaningful solutions for our partners. Born from passion and love, we are bringing these joys to life in Delhi from 2021. We are pleased to lend our expertise to ScoopMan Ice Creams & Cafe, a leading brand. Our main focus is to engage with our customers across all sectors and age groups. We leverage our integrated digital marketing expertise and increase brand awareness across the country,” said Heemanshu Hemrajani, CEO and Co-Founder, Media Care Brand Solutions.
Gonal Arora, Co-Founder and Director, Scoopman Ice Creams & Café said, “As consumers' lifestyles change and their appreciation for quality products and desire for ice cream flavors increases, Our brand Scoopman Ice Creams aims to fill a gap in the market.” For consumers looking for a full range of desserts and an exceptional ice cream experience under one roof. ”