MUMBAI: Media Care Brand Solutions, an integrated marketing agency, has been awarded the digital marketing mandate for Delhi-based ScoopMan Ice Creams & Café.
As part of the partnership, Media Care will be responsible for driving the strategy for creative campaigns, content and video production, social media platforms, influencer marketing, and digital advertising spend for the ice cream, dessert and cafe brands, with digital duties including: It looks like. The agency's Delhi and Mumbai teams are on hand.
Scoopman is a visionary brand born to address the challenge of limited dessert options available online during the pandemic. Skopman's value proposition is to be the ultimate destination for all dessert lovers. The brand offers his 30 exquisite flavors of premium gourmet fresh cream milk ice cream infused with natural fillings and toppings, appealing to all age groups. The ice cream is made using ingredients from MEC3 in Italy. From delicious fruit, chocolate, caramel and brownies, traditional variations and ice cream cheesecakes to custom made sundaes, ice cream sizzlers, crispy waffles and orchid cakes, rich milkshakes and ice cream shakes, and frothy ice creams. Enjoy everything from cream soda to cafe-style appetizers. With his 30-year heritage in producing superior raw milk ice cream from trusted suppliers, his ScoopMan is your go-to one-stop shop for a delightful dessert experience.
Yassin Hamidani, co-founder and director of Media Care Brand Solutions, said: “We are excited to join such a vibrant, energetic and popular ice cream, dessert and cafe brand as ScoopMan.ScoopMan We look forward to working with Ice Creams &.” ”
Priya Arora, founder of Scoopman Ice Creams & Café, said, “With changing audience behavior and increased digital activity, we are leveraging non-linear consumer behavior and leveraging what digital has to offer. By leveraging better targeting, we aim to occupy the higher mind space of consumers.” We are pleased to welcome Media Care as our digital girlfriend partner. Through its digital presence, ScoopMan has become synonymous with premium fresh ice cream treats, customized desserts, rich and creamy shakes, and cafe appetizers. We want to continue to bring joy to families. Just as Scoopman Ice Cream & Café is recognized as a brand that offers premium ice cream, customized desserts and appetizers made with superior ingredients, Media Care is building a digital presence with its impactful and innovative solutions. I am confident that it will become even stronger. We are looking forward to this partnership as we are expanding exponentially into North India and other southern regions through franchises and company-owned stores. ”
Currently, the brand is present in Delhi's Sector 3 Rohini, Sector 24 Rohini and Pacific Mall in Dwarka. The brand is soon planning to open its fourth store in Pitampura and fifth store in Unity One Mall, NSP, Delhi in March 2024. The brand aims to add 50 stores across Delhi-NCR region by 2026.
“At Media Care, our core services are built on the foundation of creating meaningful solutions for our partners. Born from passion and love, we are bringing these joys to life in Delhi from 2021. We are pleased to lend our expertise to the brand ScoopMan Ice Creams & Café. Our main focus is to engage with customers across all sectors and age groups. We leverage our integrated digital marketing expertise and increase brand awareness across the country,” said Heemanshu Hemrajani, CEO and Co-Founder, Media Care Brand Solutions.
Gonal Arora, Co-Founder and Director, Scoopman Ice Creams & Café said, “As consumers' lifestyles change and their appreciation for quality products and desire for ice cream flavors increases, we The brand Scoopman Ice Creams aims to fill a gap in the market for consumers who: Enjoy all kinds of desserts and an exceptional ice cream experience under one roof. Scoopman Ice Cream embodies the perfect balance of craftsmanship, quality ingredients, and delicious flavor. ”
