What goals do your agencies consider most important when running ad campaigns on YouTube for their clients? What goals do your agency's clients typically try to achieve with their YouTube campaigns?
To find out, Pixability surveyed 116 US-based media agency professionals in October 2023.
Respondents say brand safety is the most important goal they consider when running a YouTube campaign (average score of 4.58 on a scale of 1-5). Advertising performance ranks as her second most important goal (average score 4.55).
When targeting adults with YouTube campaigns, most respondents said their clients generally prefer content that is not completely safe (86%), aimed at children (76%), political (71%), (70%) say they want to avoid content from creators who are ), is written in a language that is not the primary language for the target user (69%) and is not suitable for the particular advertiser (66%).
Most respondents (62%) say their clients try to prioritize both brand fit and performance when running YouTube campaigns.
Respondents will use YouTube in 2024 to help clients achieve a variety of goals, including increasing awareness (55%), driving consideration (36%) and driving action (12%) It says it is planned.
Approximately 41% of respondents expect to use YouTube to help their clients achieve their goals across the funnel this year.
About the research: This report is based on data from a survey conducted in October 2023 of 116 U.S.-based media agency professionals.
