More creators on TikTok will soon be able to earn money through subscriptions and long-form videos, the app announced Tuesday.
The platform announced Tuesday that it is expanding its subscription capabilities. Currently, creators can offer monthly subscriptions for live streams only. This will give the viewer a subscriber badge on their profile, as well as a custom Hey Emote designed by the subscribed creator to use in live chat. Creators can also turn on subscriber-only chat while streaming to interact only with paid communities.
TikTok said in a news release that the program expansion will allow non-LIVE creators to earn money from subscriptions. This feature will initially be limited to those invited to try it, but eligible non-LIVE creators will also be able to sign up on their own in the coming weeks.
And to encourage an increase in long-form storytelling on the app, TikTok's creativity program, introduced last year to reward creators who publish long-form videos, will exit beta as a new creator rewards program. It's planned. TikTok said the program will judge content based on four key areas: originality, watch time, search value, and audience engagement, and will award awards to “high quality and original” videos that are longer than one minute. Ta.
Users have embraced long-form content since the app started allowing longer videos in 2022, with TikTok reporting that viewers now spend more than half of their time watching such content. It is said that there is
“Long-form video opens up a wide range of possibilities for our community, giving creators even more flexibility to express themselves and embrace creative freedom without restrictions,” the news release states. .
TikTok says total creator revenue has increased by more than 250% over the past six months under its beta creativity program, and the number of creators earning $50,000 a month has nearly doubled.
To help creators better understand their options, TikTok is upgrading its Creator Portal, an online hub for educational resources, into a more comprehensive Creator Academy.
TikTok writes that in the coming weeks, the new hub will begin offering informational articles, courses, and videos in seven languages covering topics such as content creation skills and monetization tools.
At Wednesday's Creator Summit event in Los Angeles, more than 300 creators spent the day with TikTok's creator-centric team, featuring branded merchandise and fancy photo opportunities.
They heard and interacted with a panel of TikTok staff members and creators about how to strategize towards longer content formats and how to navigate the platform's monetization options.
In an open letter to TikTok creators last week, TikTok chief executive Adam Presser wrote that their influence on the platform “reaches far beyond entertainment and self-expression for creativity.” I wrote that it was proven.
“We believe we are only just beginning to realize the full potential of the TikTok platform,” he wrote. “Our future will be driven by the extraordinary contributions of creators who inspire, entertain, unite us across generations and geographies, make us laugh and shed tears. ”
