In this week's podcast episode, Lee-Ann is joined by Vitaly Anisin, Head of Content Marketing at Alpha Affiliates. We discuss content marketing and its importance in affiliate programs, covering topics such as the difference between paid and earned content, building personal and business brands through content marketing, and using AI in content creation. This conversation highlights the need for a deep understanding of your target audience, a consistent tone of voice, and authenticity in content creation. This episode provides valuable insights and practical tips for affiliate managers and businesses looking to leverage content marketing to grow their brands.
Listen here for all the insights.
building a brand
Lee-Ann comments on the importance of building your brand as an affiliate manager: You want to start building your brand. Think of yourself as a brand ambassador for your affiliate program. You need to dig deep and understand what makes you unique as an affiliate manager. So how do you get started? What is the best way for her to promote PR at this time? How can she use PR and content marketing to enhance her personal brand and get people to buy from her?”
Vitaly replies: “I guess the answer is that everything has its cons and pros. For example, pushing content through Instagram means that the focus is on creating a really appealing visual image of yourself. That means you can be an affiliate with a good sense of humor or someone with specialized knowledge. But you can also be an affiliate with a passion for luxury clothing. With this approach, you can create There's a lot of useful content out there. People love luxury brands. They love style. They love clothes. These can be the foundation of your brand image. These are good for Instagram. I think LinkedIn is focused on providing expertise. It's more about writing articles about thought leadership. You need to provide some expertise, something useful, something that helps people connect. Yes, LinkedIn is a really great platform. We mentioned personal blogs and this is also a good option because it helps you promote your brand naturally. It also helps you establish An image of an expert, a person doing his or her own thing. Anyone can have an Instagram account, but setting up a great-looking, well-functioning personal blog isn't all that difficult, but it's still time-consuming, tedious, and effort-intensive. ”
Tips to enhance your brand
Lee-Ann asks, “What are some fundamental things that you guys are doing right now that really elevate the Alpha brand that other people might be able to implement in their own businesses?”
Vitaly explains: “I strongly believe that a concise, well-thought-out, well-developed strategy is essential for a brand. It’s not something that should be treated like something grand or complicated. You just have to think about what you bring to the table and what you want to bring to the table in the future. Maybe you want to expand your presence and expand your operations. People, So you need to think about your target audience and how you want the public to perceive what you're doing, because there are still many ways people can perceive what is essentially the same thing. .”
Never underestimate the power of creativity
Leigh Anne said: Ask them about the topic of AI and ask them, “What AI tools have you used to help create content?'' Do you think we should use them? ”
Vitaly replies: “I think we should leverage AI, but I don’t think AI should be celebrated too much, at least in content creation and content creation. Everyone is talking about AI. I don't think it should be praised that much.'' As someone would say, it's not really a revolution. Well, I use ChatGPT at work because it's a rather useful tool. It does not replace my content writing team. It does not replace the creative work and creative process that is always involved when doing marketing. I think that stimulates your creativity. So I'll just scroll through the options that come up and I'll think, “That's not interesting, that's not interesting” – but then I might take it and develop it and use it, and the process begins again. In general content production, I think AI will be very good in areas where content is less of a priority. That's where content should be, but it's not a priority. You can create a description and it's almost like baseline content. ”
If you would like to know more about the following, please ask.
- Difference between paid content and earned content
- Build your personal brand as an affiliate manager
- Improve your business brand with content marketing
Key segments of this podcast and where you can listen directly to them:
[12:35] Enhance your personal brand with PR and content marketing
[22:25] AI and content creation
[25:00] Do’s and don’ts when creating content
the final countdown! Affiverse Amplify 2024
Virtual Event – March 19th and 20th
Expand your knowledge and connect with our must-attend virtual events. Affiliates and affiliate managers.
Don't miss your chance to attend and learn from AMPLIFY 2024, the gathering of some of the most interesting and influential people in the performance marketing industry. Tickets are free, but registration is required. Or you can watch whenever you want with an all-access ticket.
The All Access Ticket (£49) allows you to watch all the content on your own time after the event has ended.
get your tickets now!
Rate, review, and subscribe to Apple Podcasts
“I love Affiverse’s affiliate marketing podcast.” <– If you think so, Please rate us 5 stars here! By taking the time to do this, more people in our community will have access to digital and affiliate marketing insights, and professionals will be able to learn more about the latest online updates to help grow their affiliate programs and businesses. You will be able to share your marketing tactics.
click hereClick to scroll to the bottom and tap to rate it with 5 stars.[レビューを書く]Choose.
Also, if you haven't done so already, Subscribe to weekly newsletter Never miss out on free insights and training.
Subscribe to the podcast here!
